Five Minutes With Jack Ramblings Of An Insane Internet Marketer

May 16, 2012

Episode-112- Eight Forms of Capital Part 1 of 8 – Intellectual Capital

Filed under: Podcast — Tags: , , — JackSpirko @ 4:57 pm
What is Personal Search

Exactly What is Intellectual Capital?

Today we begin an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part one we discuss the concept of Intellectual Capital, from the article,

Intellectual capital is best described as a ‘knowledge’ asset. The majority of the current global education system is focused on imparting intellectual capital — whether or not it is the most useful form of capital for creating resilient and thriving communities. Having intellectual capital is touted as the surest way to ‘be successful’.  Science and research can focus on obtaining intellectual capital or ‘truth’, though it is often motivated by the desire for financial or social capital. For example, “going to university” is primarily an exchange of financial capital for intellectual capital. It is supposed to prepare people for the rest of their lives in the world.

In our businesses we can look at intellectual capital in a variety of ways,

1.  The knowledge we personally posses
2.  The IPR (intellectual property rights) of the business
3.  The knowledge of your employees or partners/contractors
4.  The knowledge possessed by our customers they share with us

Join me today as we take these concepts and examine them at a deeper level.

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