Five Minutes With Jack Ramblings Of An Insane Internet Marketer

July 27, 2010

Going On Vacation

Filed under: Site Updates — JackSpirko @ 6:16 pm

There won’t be any video podcasts this week but there may be a bit of blogging. I am going on vacation for about a week and a half, I consider it well earned and necessary for my mental health by the way. As this site is brand new I don’t want anyone to think it won’t keep growing and improving. There will be on average 3-5 editions of “Five Minutes With Jack” a week going forward. I will try to check in with some posts while I am gone, unique business ideas always pop up when I travel.

Also you guys should feel free to set up groups on any subject and discuss concepts with each other. This platform offers forums as well but I won’t be setting that up until I return. Until later, keep on living that better life and keep following your passion,

Jack

July 23, 2010

Episode-18- Problems + Solutions = Opportunity

Filed under: Podcast — Tags: , , , — JackSpirko @ 1:26 am

That is the the formula for a business, well it is actually (P+S)*W+M=B

Okay I will get off the algebra but what that formula means is take a problem (P), find a solution (S), multiply that with hard work (W) and add marketing (M) and you get a Successful Business (B).  The real problem that I have with so many would be entrepreneurs is they think an idea in an of itself is a business.  I can’t tell you how many business people (on and off line) have come to me with an idea and wanted my input and investment absent of a business plan, a process, a product and any thing approaching a system.  The really annoying ones are the ones that swear you to secrecy and want you to sign a non disclosure agreement.

Even some of my friends seem to do this,they bring me an idea, expect me to develop it and cut them in on the action for blessing me with the thought itself as though it is even original.  One guy’s “idea” was pre oiled pads for lubricating a grill (already for sale in Home Depot and he wanted me to swear to secrecy), another “friends” brilliant idea was a special way to find an apartment and this guy wanted me to sign a non disclosure, his “idea” was far less effective than apartmentfinder.com which already exists of course.

The fact is ideas are a dime a THOUSAND, I have more good ideas than time to work on them and an idea is nothing but a thought, the hard thing is to understand the concept existed before anyone thought it!  The wheel existed before the first stone cutter made one!  Ideas are powerful but they are nothing more than a “thought form”, you don’t own them, they don’t belong to you.  To own a concept, a system, a business, a patent, etc you have to bring the thought form from the dream world into the materiel, you have to create it.

So while finding an “idea” is great you will do a lot better to find your passion, seek a problem that it can address and get on with creating a material solution and marketing the living hell out of it.  Remember that the next time you hear the moronic statement, “so and so stole my idea”.

July 22, 2010

Episode-17- Internet Marketing Landmine Number Three

Filed under: Podcast — Tags: , , , — JackSpirko @ 5:41 pm

Wait!  Wait just a minute! How in the world can this be? Did we not just say in chapter two that most marketers fail to maximize income because their focus is way too broad? We did indeed and that is true but it doesn’t change the fact that the reverse can be true as well.   Let’s go back to our hypothetical marketer in chapter two.   Remember our marketer started out as an Amazon.com affiliate who wanted to simply sell each and every product Amazon has to offer and then wisely narrowed it down to a few authors he or she enjoyed, set up an email list and did reviews.

This was great and a perfect example of how to take a big concept and develop a narrow focus with it. Here is the other side of the coin! Let’s say our marketer does a good job with the author site, it makes a bit of money (say 200 dollars a month) many times the marketer will feel that, “well that’s nice but clearly it is not enough to quit your day job”.   They might start to self type cast themselves looking only for more authors or higher paying affiliate programs.   Instead they should realize what they have just done is create a powerful residual income stream that they only update and cater to from time to time.  Let’s say this site makes a very modest income of 200 dollars a month.

Do you realize how much money you would need in a bank account to create a 200 dollar a month residual income stream? In our example this marketer quite literally created one almost out of thin air.

They should now use this model to exploit another similar but not fully related niche, building a second email list around another site about another subject with a fully different source of income.  Then seek synergies so they can cross promote to the two visitor groups.

Get the complete Internet Marketing Landmines Report Free on our Marketing Resources Page

Episode-16- I Need a Partner for a Project

Filed under: Podcast — Tags: , , , — JackSpirko @ 1:46 am

Okay so I have a little site I set up to work in conjunction with the forum that is part of The Survival Podcast.  I now realize a few things,

1.  The site should not have ever been limited to my Podcast’s forum, it should only have a strong association with it.

2.  The site has mad potential due to the leverage of my existing brand, it can bring me great talent to interview, I can sell over flow advertising on it (and I have plenty) and it can reach and bring in many people who don’t know about my podcast as well.

3.  The site needs to be on buddy press, build its own community, etc.

4.  I absolutely do not have the time to work on it, I can do some marketing for it but not the day to day grind.

5.  The site will take about 6 months to ramp up to a revenue stream and a year to have a really respectable one so I can’t gamble on paying a person any kind of salary, I will have to offer a partnership arrangement.  Details are in the video.

So with that in mind I am looking for a partner to run SaveOurSkills.com, full details in the above video, please follow the instructions to be considered precisely and please do not apply if you don’t have the qualifications I list in the video.  Any incomplete application or clearly under-qualified applicant will be discarded immediately.    I don’t mean to come off like a jerk here but I don’t have time to train a person on this, I need a qualified applicant comfortable with the parameters of the project.  There will be mentoring on this project but not training if that makes sense.

Minimum qualifications

  • Experience using WordPress, including installing plugins, making posts, moderation, etc.  Basically you need to be fully competent in the WordPress platform, not an expert just able to manage and run a WordPress blog.  The best way to prove this will be to send me a link to an existing blog using WP you manage
  • Experience using Facebook, YouTube and Twitter
  • A passion for primitive and what I call functional skills, everything from making fire to changing oil in a car
  • A minimum commitment to work 10-15 hours a week and ensure content is added every business day M-F I don’t care if you do all the work on a weekend and set up delayed publishing but there must be at least one post a day.
  • The ability to find good content, find bloggers who want to guest post, collect and embed videos from youtube and other sites and publish posts with them.
  • Good proof reading and editing skills, in other words you are the pain in the ass that points out my typos to me and now there is a benefit to your talent for being a nit picky English teacher type
  • If you have basic photo shop skills it is a big plus
  • If you can write php code you really have an edge but this is not required by any means

The Return of Investment

In a nut shell I provide the system, the blog, the hosting, mentorship and a modest marketing budget (100 or so bucks a month), you do all the work and you get 65% of all revenue the site generates and if ever sold of you get 55% of the price we sell the site for. There will be a contract that includes the obligations of both sides once a candidate is chosen but this is the long and short of the agreement.  I maintain ownership and control of the site and get to decide if we sell or not, etc.  Minor details can be worked out and the contract will have a provision allowing for you to renegotiate terms to slightly improve them after 6 months of proving you are going to make it work.

How to Apply

Listen to the video and email exactly the information I request.  Consider getting that right the first part of the screening process.  About Aug 10th I will choose a short list for follow up interviews.  Here is exactly what a successful candidate will be sending me.  You really need to visit SaveOurSkills.com first and get an understanding of the purpose of the site.  The smart thing to do is cut and paste the below bullets and answer them in order.  Send this response to jack @ thesurvivalpodcast.com and put saveourskills.com in the subject line.

  • One paragraph on exactly why you are the right person for this job, leave the technical aspects out of this one.  Tell me why you are a good fit for SaveOurSkills.com, how does the site and its’ niche fit with your belief system and passion.
  • Send me links to any blogs you own or currently contribute to.
  • Tell me your experience and knowledge level of WordPress.
  • Tell me how you plan to allocate the 15 hours a week you are going to need to put into building this site
  • Find 4 pieces of content you would feature on saveourskills.com, you can use Youtube, the TSP Forum and other sites like eHow, other blogs, etc.  The smart candidate will use at least four sources for his/her four pieces of content
  • Tell me about your current use of facebook, youtube, twitter and any other social media sites
  • Tell me about any writing or proof reading work you may have done
  • Tell me any additional web or business skills you have including things like programming, graphic design, etc.

Do not hesitate to apply if you are truly passionate about the subject and have proficiency in WordPress in the end those are the two most important factors, by the way I told you the resume was dead!

July 21, 2010

I think Gary Vaynerchuk and I are Long Lost Brothers

Filed under: Marketing Commentary — Tags: , , — JackSpirko @ 5:47 pm

Much of what I say and have said about business for years is so in sync with what Vaynerchuk talks about it may seem that we are plagiarizing each other.  This time though at least I got the message out first!  On July 13th, I did Episode 7 of Five Minutes with Jack called, “Don’t Deny Your True Nature“, it was in response to someone that said following your passion is bad advice for most people and that someone has to do the hard dirty jobs.

So on January 20th Gary Vaynerchuck releases the video below.  If you ever get a chance to talk to Gary tell him that he needs to answer my emails and we need to talk.  Once you watch Gary’s video (which is stellar as always) watch my episode 7 again and while there are some difference, I mean he doesn’t use a snake now does he notice how similar the objections and responses are.

By the way I am about to tape a few more episodes, sorry about none on Monday and Tuesday but I was off at Big Bend National Park doing a Project with ITS Tactical.

July 16, 2010

Episode-15- Two Minutes to Blogging with WordPress and Fantastico

Filed under: Videos — Tags: , , , — JackSpirko @ 6:50 pm

So I have claimed it take about two minutes and two clicks to install a WordPress Blog if you use a Cpanel Host like Host Gator.  I say it is easy, fast and simple, further once installed you can add themes in a matter of seconds and be up and blogging on your own branded domain so there is no reason to build Google’s brand with blogger of them or any other free platform.

But if you are not a computer type is it really that easy?  Can anyone really do it?  Well if you can set up a blogger blog and use that I think this just as easy and a hell of a lot more powerful.  This is my first screen capture vid on my now computer so I got the resolution a bit off but it is clear enough and future ones will be better.

Episode-14- Setting Up A Business, Niche, Structure and Legality

Filed under: Podcast — JackSpirko @ 6:26 pm

One of our member here at JackSpirko.com sent me a message and asked,

“Mr. Spirko – I need to know the basics on how to start a business. Do I need a business license and how to get it? What type of business is best for an online business? For example should I do an LLC. Any info or resources will be appreciated.  ~Thanks”

Well I am no lawyer but my basic response was,

“That is a great question because it isn’t really that complicated and you don’t really need to set up an entity at first and probably should not. As for what to start a business doing, what do you know, what do you love, what do you have a specialized knowledge in or a hunger to learn?  Oh and I am Jack, Mr. Spirko is my dad ;>)  ~Jack”

Today’s episode expands on that basic response.

July 15, 2010

Need an Avatar – Check This Out

Filed under: Site Updates — Tags: , — JackSpirko @ 10:06 pm

My programming guru Bobby Wilson whipped this up a while ago, just a cool little tool that takes any image and lets you crop and create avatars of various sizes in a matter of seconds.

We made it because a lot of forums and other sites let you have an avatar but they don’t build in Ajax cropping and than turn around and limit your size to say 125×125 or what have you.  We don’t really have any plans for the site it is just a cool little free tool and well, honestly a bit of link bait.  I will talk about link bait in the future.

So if you need to quickly crop an image and don’t have editing software check out My Quick Avatar

Episode-13- Optimizing Website and Business Processes

Filed under: Podcast — Tags: , , — JackSpirko @ 7:18 pm

Okay I know most of us are small business people,  bloggers, podcasters, ecommerce sites or perhaps a small offline business that uses a website as a marketing tool.   Most of use don’t want to think about “corporate style” concepts at all, hell that is why we are building something of our own.  So I get that “business process optimization”  might seem like  some sort of Accentrue style bullshit speak, but it absolutely applies to the small business person.

When I talk about optimizing your business and site I am talking about taking the time and effort to do everything you can to get the most desirable result possible.  This includes thinks like setting up analytics and tracking, effective follow up, content creation and many other things will will be discussing in the coming episodes.

The problem is so many of us think a new technology or process will

  • Take too long
  • Be too hard to learn
  • Be a waste of time
  • Not apply to their business

The big problem is many business processes depend on others and failing to do one right can have a very dramatic negative effect on your efforts.  Join me in my garden today as we discuss how one factor can huge effect even with a very minor variance.

Episode-12- The Importance of Lead Capture and Follow Up

Filed under: Podcast — Tags: , , — JackSpirko @ 6:35 pm

The number one reason most websites fail today is a failure to capture leads and make frequent content with them via automated processes.   I honesty don’t even think that claim is open to debate, show me a website that is failing and I will show you one that lacks effective lead capture and follow up.

Consider that when it comes to valuing a business it is always about the customer base, on the web your database is your customer base.  Some marketers feel that if they contact their list to often that many of them will opt out, my response good, find  your best audience and do it now.

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