Five Minutes With Jack Ramblings Of An Insane Internet Marketer

April 25, 2012

Two Announcments – Conference Call and New Chat System

Filed under: Site Updates — JackSpirko @ 5:13 pm
Join Us on The Road

Join Us on The Road

A quick reminder that our first ever Premium Members Call for TheRoadTo100K.com forum is tonight at 7 central.  It will be 1-1.5 hours of q and a with me on anything you guys want to discuss.  While this service will be for supporting members only down the road we are opening it to everyone early on.  Full details for the call can be found on the forum here.

Secondly, an awesome community member named Mark Rose did what “they said can’t be done” and got Ajax Chat to work with the Road to 100K Forum even though we are running the 2.x beta forum software.  Hence the old third party chat is GONE, well not yet but I will get it gone soon!  You can use the new chat though right away, as long as you are logged in all you have to do is click on “Chat” at the top of the forum and you will log strait in with no additional steps required.

Remember these services are on the RoadTo100K Forum not JackSpirko.com, you can visit the forum here.

Episode-111- Making the Transition from Employed to Independence

Filed under: Podcast — Tags: , , , , — JackSpirko @ 4:49 pm
Freedom is Worth the Cost

Freedom is Worth the Cost

Today I am not so much talking about how to get to an income level that will free you from your day job and take to a place where you are a business owner capable of supporting yourself.  What I want to discuss today is what do to when you get there or are getting close to insure a smooth transition from slave labor to freedom.  It isn’t all rosy and it can have some pitfalls and unseen consequences.

There is nothing better than waking up and saying, hell I am going to start a bit late today and no having to answer to anyone for it.  Or say deciding you want Friday off, condensing your week and then just doing it.  Working 4 hours a day doing what you love and making more money than any job ever paid you working 60 hours a week is pretty sweet too, but there are some things to look out for.

Here are 8 transitional questions you need to ask yourself….

1.  How are you going to handle health insurance?
2.  What effect will full self employment have on your social security taxes?
3.  What about “disability insurance”?
4.  Do you do business as a sole proprietor or set up a corporation or an LLC?
5.  Have you war chested enough income to handle the transition?
6.  Have you created a “buffer” for the problems that will occur?
7.  Are you mentally ready for the freedom?
8.  Do you have a plan to increase your growth and quality?

Discuss episode 111 at TheRoadTo100K.com Forums

 

April 24, 2012

First RoadTo100K Conference Call Tomorrow Night

Filed under: Site Updates — JackSpirko @ 8:06 pm

Tomorrow night we will have our first conference call.  This feature will eventually be a premium member activity, but for now it is open to all members.  There are a few things you need to know about this conference call as well as future calls:

  • Conference calls will be recorded so that we may provide them for users to download.
  • Although we would love to have every forum member on the call, our service is limited to a maximum of 94 attendees.  If you are not able to join the call, it means we have met our threshold for participants. Though I don’t expect this to be an issue for quite a while
  • The dial-in number is NOT toll-free.  This means that you will accrue long distance charges for the time you spend on the call.

You will need the following information to access the call:

  • When:  Wednesday, April 25th @ 7:00 PM (CDT)  –  TIME ZONE CONVERSION
  • Conference Call Dial-In Number:  (218) 632-0550
  • Participant Access Code: 1051467#
  • Call Length: Approximately 1 hour
  • Subject:  This will be Q & A With Jack

Episode-110- Using Zello as a Social Media Tool

Filed under: Podcast — Tags: , , , , — JackSpirko @ 5:11 pm
Zello Can Build Relationships and Businesses

Zello Can Build Relationships and Businesses

Last Friday I learned about an app called Zello on my podcast from a listener.  I downloaded it at once because I understood it might be a great tool for communicatioins.  It has a lot of preparedness components so that was my initial take on it.  However, I have now determined that Zello may be one of the ultimate social media applications ever created.

If you remember Nextel Zello is a lot like the old Nextel radio and you can install it on any Android or iPhone for free. Once you set up an account you can then set up “channels” which are like chat rooms in a way.  You can then talk to anyone who joins and is listening to the channel.  I have been talking to my audience on the ride to my office each morning and the results have been awesome, it has formed better relationships, given me a lot of great feedback and ideas and has been FUN AS HELL.

Tune in to learn more about using Zello, find out about the new RoadTo100K Channel and what a Zello conversation sounds like.

Oh and for people that don’t have an Android or iPhone you can run it on your PC or Mac as well.  You can download and learn more about Zello here.

Discuss Episode 110 at TheRoadTo100K

April 20, 2012

Episode-109- If Don’t Have Time to Write a Book, Speak a Book

Filed under: Podcast — Tags: , , , , — JackSpirko @ 6:36 pm

Okay so I am the “insane internet entrepreneur” but have I now gone over the deep end?  How the hell do you speak a book, not an audio book but an honest to God real book with pages and covers, etc.  It is called transcription, you make a recording and pay someone to transcribe it.  Generally speaking I have noticed the cost to be about 75-125 per hour of audio with sometimes it being more or less based on the quality of the recording and the number of speakers.  So if part of it is an “interview” you can expect to pay a bit more.  Yet this is a great option and had I done this myself I would likely have 20 published books by now, vs. 4 that are all half finished.

Join me today as I discuss…

  • Running some numbers on the cost of production
  • Editing, professional or self editing or a hybrid
  • Producing your book in multiple formats
  • Selling the “down and dirty audio” at a premium
  • You don’t have to be a great speaker, you just have to be easy to understand
  • Writing really great books and letting others do the work
  • Hey it worked for Gary Vaynerchuck
  • Some things you are better off writing anyway, but may be not

Discuss Episode 109 at TheRoadTo100K.com

April 19, 2012

Episode-108- Internet Marketing Landmine Number 10

Filed under: Podcast — JackSpirko @ 5:06 pm

Internet Marketing Landmine #10 is the Failure to Fully Utilize Automation

Now this one is just a killer and really a silent killer because you don’t really know how badly it affects you. It is like a cancer deep in your marketing bones slowly eating away the marrow of your profits.

So what things do people fail to automate?

  • List Building and Follow Up
  • Customer Service
  • Blog Post Notification
  • Order Delivery
  • Turning Promotional Content into SEO Content
  • Relationship Initiation
  • Activity Funnels

In short your website should be a finely tuned machine that provides a variety of functions and allows you as an individual to provide service to your audience as though you were actually a team of 6-12 people.  Automation isn’t something designed to make business cold and statistical it is designed to make caring and giving a shit about every single customer scalable even for the smallest entrepreneur.

Discuss this Episode at TheRoadTo100K Forums

April 18, 2012

Episode-107- Broad, Phrase, Exact, CTR – Cracking The AdWords Code

Filed under: Podcast — Tags: , , , — JackSpirko @ 4:23 pm
Crack the AdWords Code

Crack the AdWords Code

So I have often suggested Google AdWords as a source of targeted traffic but I haven’t really gone into the mechanics of AdWords yet, so we are going to do that today.  The truth is AdWords can be the most targeted and high quality traffic that you can get your hands on or it can be a complete money sink with little to no ROI.  Today I am going to cover the basics of understanding and using AdWords.  If you want to become a complete AdWords Yoda I advise you to check out Perry Marshall’s resources for AdWords, it is the best resource I have ever found on the subject.

Today I will cover the following concepts that will help you better utilize AdWords…

1.  Broad phrase match, what it means, how it can hurt you

2.  Phrase match and how it works

3.  Exact match and when it might go to far

4.  Content network, cheap traffic or money sink depending on how you use it

5.  CTR – Click Though Rate and how it effect cost per click

6.  Split testing ads for maximum CTR and lowest cost per click

7.  Negative key works and how they are your best defense against waste

8.  Conversion tracking and why it is a must

Resources for this Episode

Discuss this Episode at TheRoadTo100K Forums

April 13, 2012

Episode-106- How to Make the Time and Get Things Done

Filed under: Podcast — JackSpirko @ 2:02 pm
Vision is Key to Activity

Vision is Key to Activity

Special Note –  I did a major mistake doing math in today’s show talking about 50 lb gold bars, saying each was worth, 80,000 dollars, the actual ammount is 480,000 dollars making the grand total in the story I told 14.4 million vs the 2.2 million I used in the story, it doesn’t change the story but I strive for accuracy.  I recorded two FMwJ episodes and two Survival Podcast Episodes and wrote an article yesterday.  Sometimes multi tasking causes mistakes.  But in the spirit of today’s show I would rather have huge productivity with one mistake that doesn’t really matter, rather than have low productivity and be “perfect” and broke.

You might think that the solution is simply to have a good work ethic and schedule your time.  Well that is something I advice quite highly in fact.  Yet it isn’t enough, putting an item on a Google or Outlook calendar will not in any way guarantee that it is going to get done.  The next “productivity tool” is not likely to do much to help either.

Given I know most of the people that listen to FMwJ and Post at TheRoadTo100K are working a j-o-b or killing themselves to keep a business simply in business going to the next level takes something more, it takes something special.

Some things you need to do to get to that next level…

  • Schedule your personal time so those you love don’t get left out
  • Yes schedule your working time
  • Realize what you are working for, what it will mean if you succeed
  • Know where you are going and what the destination is like
  • Understand the money is a means to an end, not the goal
  • Realize the more you create, the more you can create and the more you can help people
  • Have a crystal clear vision of what you are creating, keep making it better as you go
  • Have a goal to impact people in a positive way, not just make money

Discuss Episode 106 at TheRoadTo100K Forums

April 12, 2012

Episode-105- Thoughts on Finding and Capitalize on Your Passion

Filed under: Podcast — Tags: , , — JackSpirko @ 6:39 pm

I always say it, “follow your passion”, people like Mark Cuban and MJ Demarco say I am wrong but it doesn’t matter, I just keep on teaching it and demonstrating it works.  The question of “is following your passion a great way to build a business?” isn’t really even worth debating at this point.  There are far to many examples of successful people who did it to render the opposition totally moot on the point.  I think I did a good job or rebutting both MJ Demarco’s and Mark Cuban’s contentions on the subject.

The harder questions are

1.  How do I find my passion or passions?
2.  Once I find my passion how do I capitalize on it and turn it into revenue?

The reality is when you stop seeing things one dimensionally you find dozens of sub niches, macro niches and products and services related to any niche. I go over a few examples in today’s show.

There are also some questions you can ask yourself to find your passions such as…

1.  Over the years at time when you were completely content and not paying attention to a clock or cell phone what were you doing?
2.  When you are in a conversation where you can talk for hours and feel energized at the end, what are you talking about?

Join me today as we take “follow your passion” further by answering the questions, how do you find your passion, how do you define your niche and how do you make it profitable?

Discuss Episode 105 on TheRoadTo100K.com

April 6, 2012

Episode-104- Internet Marketing Landmines 8 and 9 and More on Decision Making

Filed under: Podcast — JackSpirko @ 3:57 pm
What is Personal Search

Make a Choice Damn It!

I realized we never completed the Internet Marketing Landmines series today.  I also realized as I went to get things finished despite the fact that the orginal report was written more than six years ago it is still remarkably relevant to the current marketplace, though landmine 8 has largely corrected itself, so we are doing a two fer and actually a three fer today.

1.  Landmine 8 was copying the content of others for SEO purposes, in 2005 this was a rampant problem.  Thanks to the duplicate content penalty becoming well known it is pretty much dead at this point, suffice to say, just don’t do it.

2.  Landmine 9 is sending traffic to the wrong page of your site, such as sending all traffic to your home page.  This problem is still rampant in today’s internet marketing world.  It is being done by large companies, small business and one man shows.

3.  I go into more on decision making and ask a simple question, can you make soup if I just give you the ingredients and basic instructions with no quantity information?  If you can’t, well,  you have work to do on your decision making.

You will also even hear me critique my own marketing mistakes that are currently in place, the lesson no one is perfect and that is good, it means we can always improve our results. Remember you can always get the updated landmines report in full on our resources page.

Discuss Episode 104 at TheRoadTo100K Forum

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