Five Minutes With Jack Ramblings Of An Insane Internet Marketer

July 20, 2012

Episode-124- Pricing eBooks, an Online Business Plan for a Vet, Pointless Cliches

Filed under: Podcast — Tags: , , , — JackSpirko @ 7:14 pm
One of the Great Lessons I Learned from Steven Covey

One of the Great Lessons I Learned from Steven Covey

So it is Friday and time for another edition of Five Minutes with Jack, the 5 minute podcast that is 60 minutes long on average, such is the ramblings of an insane internet entrepreneur.   Today I have a great show lined up we are going to talk about a lot of things you guys have emailed me about over the past few weeks like pricing eBooks, a bit on some of the new search/social news as always along with a tribute to Steven Covey author of  the 7 Habits of Effective People who just pasted on.

I also take on a listeners “beers in the mail challenge” question regarding how to effectively market a veterinary practice online using blogging, personal brand and social media, mmmmmm beeeeer!  I expect it in the mail soon Richard, LOL.

I will also be discussing the future of FMwJ and the eventual promised Road To 100K Premium Program.  It is coming I simply won’t take anyone’s money for such a thing until I know we are ready to do it right and deliver well on our promise to you.

Join Me Today As We Discuss

  • How do you set a price on an eBook
  • Taking a Veterinary Business into the the Blogging and Social Media World
  • Some pointless business cliches and a bit of reality and humor along with them
  • The lessons of Steven Covey and the 7 Habits
  • An update on my “Use Bing” experiment
  • The Future of FMwJ and RT100K
  • Are there any good “work from home” programs
  • Obama says “we didn’t build our businesses” why he is wrong and why it matters

Links for Today’s Show

 

Discuss Episode 124 at TheRoadTo100K Forums

July 13, 2012

Episode-123- Ad “Muting”, Playing with Bing, Pictures Rule All on FB and More

Filed under: Podcast — Tags: , , , , — JackSpirko @ 5:46 pm

So it is Friday and time for another edition of Five Minutes with Jack, the 5 minute podcast that is 60 minutes long on average, such is the ramblings of an insane internet entrepreneur.  Today I have some new and cool and different stuff along with a typical ass kicking level of motivation to just get your ass to work and get going.

Join Me Today As We Discuss…

  • Google ads Ad Muting, why it could be great or pointless
  • Bing Maps and an Experiment I Want Your Help With (this can be cool)
  • If you want real results on Facebook post pictures, they rule all
  • How to build a multi contributor blog that kicks ass – why most fail
  • Thoughts on the monetization of your own persona data (for yourself double edged knife)
  • Why I love but never use social bookmarking
  • Why your blog should look good, flow good and feel professional (spend 300 bucks guys!)
  • Setting up a fake blog on a sub-domain and playing with it and installing everything
  • Once again why I recommend HostGator for most of you
  • The power of action even when it gives initial poor results

Discuss this Episode on TheRoadTo100K Forum

July 5, 2012

Episode-122- Google Shopping Weapons Ban, Search Engine News and More

Filed under: Podcast — JackSpirko @ 5:23 pm

Well folks we have a lot of cool stuff to cover today with the new 1 hour show format.  There is a lot of shift and change going on in the social media and search engine space so we will focus a lot on that today along with some other topics like what a doomed economy means to someone wanting to start a business.

Join Me Today as we Discuss…

  • The real lesson of the google shopping “weapons ban”
  • Why you may not want some links “counted” by search engines and how bing can help (sort of)
  • Article writing – I say quality over quantity and seek mid sized blogs
  • adSense and adWords the basics and are they for you
  • Is your business scalable and how do you want it to “scale”
  • Is there really any difference between “site keywords” and “page keywords”
  • A random non online business concept and how I would take it online
  • If I think the long term economy is doomed, why do I suggest starting a business

Resources for this Show

Discuss Episode 122 on TheRoadTo100K Forum

 

June 29, 2012

Episode-121- Format Changes and Getting Your Business Moving

Filed under: Podcast — JackSpirko @ 5:58 pm

Today will be the first show with the new roughly one hour format.  I will go over what the changes mean, what they can bring to the table and how they should help everyone including me do a better job with their businesses.

I also want to cover something that I think can help with getting your business moving in the right direction, both mechanically and mindset wise.

Today on that note we will discuss…

  • There is no substitute for action
  • Marketing yourself regardless of your business
  • Facebook promotion for pay, my thoughts on it
  • Is there a gaping hole in today’s social media world
  • Should YouTubers forget about video editing all together
  • The magic wand question and what it can teach you
  • The evolution of language and why resistance is futile
  • If you want it, take it

Here is a link to the Youtuber I mentioned, like I said, great guy, funny, different but should be cutting 3 minute vs 6 minute vids or covering two subjects per video.  If you don’ t like his politics you are missing the point, remember you make content for YOUR audience.

Discuss Episode 121 at TheRoadTo100K Forums

May 31, 2012

Episode-120- Applying the Principle of Stacking to the 8 Forms of Capital

Filed under: Podcast — Tags: — JackSpirko @ 6:29 pm
How Many Functions Can You Stack Into Each Elemement of Your Business

How Many Functions Can You Stack Into Each Element of Your Business

This is the last in the 8 forms of capital series on applying permaculture principals to business cultivation.  The word I kept alluding to during the entire series was “stacking”, it is a principle explained by Bill Mollison in his 34 principles of design as follows…

“Stacking: Multilevel functions for single element (stacking functions). Multilevel garden design, i.e., trellising, forest garden, vines, groundcovers, etc.”

Many would say that sure doesn’t sound like a business concept unless you are a farmer, however, business owners especially small business owners need to be experts at stacking.  When you are a one man show and you do content production, editing, graphics, publishing, promotion, tech support and email responses you are stacking functions.  Make sense?

During the 8 levels of capital series we kept finding overlaps, why, because capital has functions that can be stacked as well and may of those stackings overlap.

Discuss this Post at TheRoadTo100K.com

May 30, 2012

Episode-119- Eight Forms of Capital Part 8 of 8 – Experiential (or Human) Capital

Filed under: Podcast — Tags: , — JackSpirko @ 4:19 pm
Every Person Has Experiential Capital

Every Person Has Unique Experiential Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part eight we discuss the concept of Experiential Capital, from the article…

We accumulate experiential capital through actually organizing a project in our community, or building a strawbale house, or completing a permaculture design. The most effective way to learn anything comes through a blended gathering of intellectual and experiential capital.

My personal experience getting a Master’s degree at Gaia University showed me that experiential learning is essential for my effective functioning in the world: I was able to do projects instead of take classes, and I’m now collaboratively organizing the local permaculture guild and co-running a successful permaculture design firm.

 I can see that ‘Human Capital’ is a combination of social, intellectual and experiential capital, all facets of a person that can be gathered and carried in essentially limitless amounts. But there’s one more form of capital that a person can gather and carry inside themselves.

In our businesses we can look at experiential capital in a variety of ways,

1.  The experience of the ownership
2.  The experience of the employees/partners/contractors
3.  The experience of the customer base
4.  The experience of the industry

Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 119 at TheRoadTo100K Forums

 

May 29, 2012

Episode-118- Eight Forms of Capital Part 7 of 8 – Cultural Capital

Filed under: Podcast — Tags: , — JackSpirko @ 5:30 pm
Today the Smallest Business Can Create Global Cultural Capital

Today the Smallest Business Can Create Global Cultural Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part seven we discuss the concept of Cultural Capital, from the article…

All the other forms of capital may be held and owed by individuals, but cultural capital can only be gathered by a community of people. Cultural capital describes the shared internal and external processes of a community – the works of art and theater, the songs that every child learns, the ability to come together in celebration of the harvest or for a religious holiday. Cultural capital cannot be gathered by individuals alone. It could be viewed as an emergent property of the complex system of inter-capital exchanges that takes place in a village, a city, a bioregion, or nation.

In our businesses we can look at cultural capital in a variety of ways,

1.  The community/communities directly attached to the business
2.  The communities created due to “inspiration by the business”
3.  The internal culture of the business

Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 118 at TheRoadTo100K Forums

May 24, 2012

Episode-117- Eight Forms of Capital Part 6 of 8 – Living Capital

Filed under: Podcast — Tags: , — JackSpirko @ 4:36 pm
Trees are One Example of Living Capital

Trees are One Example of Living Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part six we discuss the concept of Living Capital, from the article

A precious metal dealer who attended both Financial Permaculture courses advises, “Rather than U.S. Dollars, measure your wealth in ounces [of gold and silver]!” Recognizing that  “precious” metals are just another form of financial capital, Catherine Austin Fitts recommends that we diversify and, “Measure your wealth in ounces, acres, and hooves.” Living capital is made up of the animals, plants, water and soil of our land— the true basis for life on our planet.

Permaculture design teaches us the principles and practices for rapid creation of living capital. Permaculture encourages us to share the abundance of living capital rather than the intangible “wealth” of financial capital.

In our businesses we can look at living capital in a variety of ways,

1.  Creating true security for ownership and employees
2.  Making use of real property beyond buildings
3.  Diversification the holdings of a business
4.  Creating “good will”
5.  Creating a “living business”

Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 117 at TheRoadTo100K.com

May 22, 2012

Episode-116- Eight Forms of Capital Part 5 of 8 – Financial Capital

Filed under: Podcast — Tags: , — JackSpirko @ 4:39 pm
This is One but Certainly Not the Only Way to View Financial Capital

This is One but Certainly Not the Only Way to View Financial Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part three we discuss the concept of Financial Capital, from the article posted at Appleseed Permaculture

We are most familiar with financial capital: Money, currencies, securities and other instruments of the global financial system. The current global society focuses enormous amounts of attention on financial capital.

It is our primary tool for exchanging goods and services with other humans. It can be a powerful tool for oppression, or, (potentially) liberation.

In our businesses we can look at financial capital in a variety of ways,

1.  Our cash on hand and cash flow
2.  Forecasted future revenue
3.  Convertible holdings by the business that are liquid
4.  The concept of “potential and kinetic” income

While financial capital is the easiest one to understand and the most simplistic, we can still learn much by looking at the business aspects via a “permaculture” lens.  Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 116 at TheRoadTo100K.com

May 21, 2012

Episode-115- Eight Forms of Capital Part 4 of 8 – Material Capital

Filed under: Podcast — Tags: , — JackSpirko @ 6:31 pm
Material Capital isn't Always Easy To Quantify in the Web Enabled World

Material Capital isn't Always Easy To Quantify in the Web Enabled World

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part three we discuss the concept of Material Capital, from the article

Non-living physical objects form material capital. Raw and processed resources like stone, metal, timber, and fossil fuels are ‘complexed’ with each other to create more sophisticated materials or structures. Modern buildings, bridges, and other pieces of infrastructure along with tools, computers, and other technologies are complexed forms of material capital.

In our businesses we can look at material capital in a variety of ways,

1.  The material assets of the business
2.  The “non phyical products” of the business
3.  Software, procedures, protocols and systems
4.  What material capital teaches us about what I call a “capital litmus test”

Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 115 at TheRoadTo100K Forums

 

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