Internet Marketing Landmine #10 is the Failure to Fully Utilize Automation
Now this one is just a killer and really a silent killer because you don’t really know how badly it affects you. It is like a cancer deep in your marketing bones slowly eating away the marrow of your profits.
So what things do people fail to automate?
- List Building and Follow Up
- Customer Service
- Blog Post Notification
- Order Delivery
- Turning Promotional Content into SEO Content
- Relationship Initiation
- Activity Funnels
In short your website should be a finely tuned machine that provides a variety of functions and allows you as an individual to provide service to your audience as though you were actually a team of 6-12 people. Automation isn’t something designed to make business cold and statistical it is designed to make caring and giving a shit about every single customer scalable even for the smallest entrepreneur.