Wait! Wait just a minute! How in the world can this be? Did we not just say in chapter two that most marketers fail to maximize income because their focus is way too broad? We did indeed and that is true but it doesn’t change the fact that the reverse can be true as well. Let’s go back to our hypothetical marketer in chapter two. Remember our marketer started out as an Amazon.com affiliate who wanted to simply sell each and every product Amazon has to offer and then wisely narrowed it down to a few authors he or she enjoyed, set up an email list and did reviews.
This was great and a perfect example of how to take a big concept and develop a narrow focus with it. Here is the other side of the coin! Let’s say our marketer does a good job with the author site, it makes a bit of money (say 200 dollars a month) many times the marketer will feel that, “well that’s nice but clearly it is not enough to quit your day job”. They might start to self type cast themselves looking only for more authors or higher paying affiliate programs. Instead they should realize what they have just done is create a powerful residual income stream that they only update and cater to from time to time. Let’s say this site makes a very modest income of 200 dollars a month.
Do you realize how much money you would need in a bank account to create a 200 dollar a month residual income stream? In our example this marketer quite literally created one almost out of thin air.
They should now use this model to exploit another similar but not fully related niche, building a second email list around another site about another subject with a fully different source of income. Then seek synergies so they can cross promote to the two visitor groups.
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