Okay I know most of us are small business people, bloggers, podcasters, ecommerce sites or perhaps a small offline business that uses a website as a marketing tool. Most of use don’t want to think about “corporate style” concepts at all, hell that is why we are building something of our own. So I get that “business process optimization” might seem like some sort of Accentrue style bullshit speak, but it absolutely applies to the small business person.
When I talk about optimizing your business and site I am talking about taking the time and effort to do everything you can to get the most desirable result possible. This includes thinks like setting up analytics and tracking, effective follow up, content creation and many other things will will be discussing in the coming episodes.
The problem is so many of us think a new technology or process will
- Take too long
- Be too hard to learn
- Be a waste of time
- Not apply to their business
The big problem is many business processes depend on others and failing to do one right can have a very dramatic negative effect on your efforts. Join me in my garden today as we discuss how one factor can huge effect even with a very minor variance.