There is nothing and I mean nothing more important then building an “opt in” list of visitors that are willing and want to hear from you. People that give you permission to contact them from time to time, with information they want to receive.
Optimizing Web Sites via SEO (search engine optimization) is extremely effective and brings in visitors on a daily basis when done properly. Yet each time a search engine algorithm happens there are adjustments to be made and any day that huge key word you are number one on Google for could slip down to number
10 or 20 or worse!
Your list is yours; you can keep it, build it and above all maintain full control of it forever. No one can ever take it away from you! It is pure gold and worth more then any Search Engine Rank or Pay Per Click Campaign.
Done properly an opt in list provides you with thousands of people who listen to you, see you as an authority, personally identify with you and follow your recommendations. To do this you must honestly provide your list with good valuable information and you must honestly care about them. If you do so they will feel it (even in an email) and you will develop their trust.
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