Episode-22- Passion, Persistence and the Rules of Business [ 9:57 ] Play Now | Play in Popup | DownloadOkay you have heard me say it that there is nothing more important in building a business than passion. You have heard me state that if you have enough passion you can make a successful business in any niche. Recently during an interview with Interesting Times Magazine though the editor took exception to that, stating he had friends that have been following a passion persistently for many years but were not really successful. The issue with this is persistence and passion are not enough on their own, to win in business you must follow the “rules of business”, today we discuss a few of the most important ones.
Some of the rules of business that must be followed include…
- You must have an underlying process that “runs” things
- Customers must be “trained” to buy from you
- Doing business with you must be “easy”
- You must deliver a product in the desired “format”
Of course there are more rules of business that we will cover in future episodes but these four are the ones that are most often lacking especially in small online concerns.
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