Five Minutes With Jack Ramblings Of An Insane Internet Marketer

September 3, 2010

Episode-31- What exactly is “link juice” and how does it work?

Filed under: Podcast — Tags: , , — JackSpirko @ 7:48 pm

So what is link juice? What do SEOs (search engine optimizers) mean when they say they are looking to gain link juice? It really comes down to the power delivered from one web page to the next via a link.

Link Power or Juice is Really Comes Down To…

  • How many links the page linking to you has linking in to it
  • The quality of the pages linking in and how many links they themselves have
  • How many links the page linking to you has on it
  • Weather or not the you link back to that page

There are more factors of course tune into the video or audio to hear how to simplify this concept and use it in your link building.  You will also hear about “reverse depth” the following image should help with that explaination.

Building Flat Links vs. Deep Reverse Link Structure

Building Flat Links vs. Deep Reverse Link Structure

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    Ahhhhhhh the joys of link juice. I have fond memories of learning the basics of seo. Thanks for the refresh Jack!

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    Hi Jack,

    I checked on the “google bombs” you mentioned and noted that Google worked on their algorithm in order to make it more difficult to do this. One of the great things about Google, which has made them the undisputed leader in search technology, is their ability to adapt to new situations as they arise, in order to produce quality results.

    I’ve been running a blog since around 2003 which contains a wide variety of articles on politics, wellness, “mind storms” etc, called I did it just to have a place for me to express things out in the open.

    One of the most interesting aspects of having this site has been monitoring the stats, seeing which pages catch on with the search engines and which pages bring in users who tend to explore the site.

    One thing about google’s algorithm; it is very good at detecting “real” sites, as their spam filter has had many years and many billions of spam pages to refine itself.

    When you have links going into your site, it seems likely that Google would prefer variation in the wording of those links, since they seem to be out to catch people who are using the same words on many links.

    In my experience, one of the biggest boosts to a site is having original content, even if it has pre-existing content quoted. I try to have original content and a link or two to relevant content when possible, without “leaking” page rank with too many links.

    Anyhow, I recently started up a technical blog, centered around programming and web development, called It is a relatively new site and almost no-one visits it yet. I think part of this is because it is still very small and doesn’t have much to latch onto; but also because there aren’t any links going in.

    I think the best way to grow a site and be friendly with the web community is to have organic growth. My older blog gets nearly 70 visits a day on average (not fantastic like your podcast, but not too bad for a blog that I don’t put much time in), whereas it used to get less than 10 visits a day when it first started out.

    The new blog gets maybe one visit a day, if that; but I am confident that persistence will pay off if I keep posting to it and getting the word out.

    I think your podcast is a great example of what one person who has original ideas and a strong entrepreneurial spirit can do, if they put their mind to it. Thanks for all you do.

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    @Chris Case,

    See that is the problem with google, they didn’t fix a damn thing, they “hand jobbed” out the results because it was a thorn in their side they could not get rid of.

    Search click here you will still find adobe! Google hand jobs a lot of stuff than claims the algo did it, that is just one example.

    They are also not good are finding spam sites on their own, they are good at finding spam sites built 5 years ago but not what people like me could build today. I have reformed my black hat ways a bit but I still test stuff to avoid being lied to by the Big G.

    In fact Google wants to turn webmasters against each other and get them to narc each other out for buying links. Seriously! I wrote about this years ago.

    It gets worse google also went on a hateful tear due to their faulty algo employing interns to infultrate blog for money networks like PayPerPost (now IZEA). Once again google was so concerned about links in their alogo to the point of absurdity that they had to attack and hand job results.

    PayPerPost was simple and brilliant. You registerd your blog, they made sure manually it wasn’t spam, you viewed opportunities to blog for companies that you qualified for based on things like Google PR, Alexa, etc. You took an opp, did the blog, the paying company approved it and you got paid the fee for the post. Of course it was a great way to buy links. So SEOs like me bought lots of posts and made real strides in ranking for our customers.

    Did google fix their algo? NOT at all, as I wrote back when it was going on here, what they did was send interns into the network, gain access to all the companies that were buying links, then they manually devalued the blogs of every blogger that was doing posts. This did not take into account the blogs validity, quality, prior track record.

    Now google claimed publicly that this was about “integrity” hiding behind their “do no evil” line which is total bullshit by the way. The claim was this wasn’t about links but that word of mouth should not be for sale online and that people had a right to know an ad from a genuine recommendation from a blogger.

    Of course this totally ignored the FACT that every payperpost post had “This is a Sponsored Post” included in it, via a badge that a computer system would use to verify the blogger had disclosed.

    Now people think I was pissed because source of easy to buy links dried up, I could have cared less. I was pissed because THOUSANDS of single moms and house wives and small time bloggers were making money for the first time ever. Some a few thousand and most a few hundred. Lives were changed with payperpost and no one was hurt by it.

    But Google instead of making their algo better destroyed the intellectual property of these people and evaporated their incomes overnight.

    Google has a lot going for it, but they are not the gentle giant they present to the public. Their actions will get more malicious going forward, they will either buy out or find a way to attack facebook and other big platforms in time. Don’t ignore Google as a traffic source but don’t trust them either.

    Google has totally screwed people over the years, what was done with the adsense platform is another great example.

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    Thanks for the help on this one Jack.. I’ve read a lot on the topic but your explanation made more sense than most of what I’ve read..

    At some point can you talk about web crawlers and how they enter and exit through links on a page? Is this related to “link leakage” that I hear mentioned?

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