If I had to pick one and only one thing that could almost by itself be the separator of successful and unsuccessful Internet Marketers, it would be the most successful Internet Marketers track everything they can possibly track. If you are tracking your results you can’t help but learn to do it better. What’s funny is this is the one thing that most people fail to do properly! I guess that isn’t funny, in fact it is a little sad for those folks.
Let me tell you they are the people driving up bid costs on competitive PPC terms on Google and Yahoo for 2-3 weeks who then disappear; never to be seen again. They are the ones sure that you can’t make money with PPC or that they must be victims of click fraud (when PPC can be and often is an almost fool proof method to make money).
Side Note: I recently read a report that said of the major Fortune 1000 companies buying traffic online over 40% we not tracking conversion or effectively tracking ROI. IN THE FORTUNE 1000! I’m sorry but to me that is an
example of having more money then brains and if I were a stock holder in one of those companies I would damn sure want an explanation from someone!
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