Episode-5- Understanding the Long Tail of Search Marketing [ 4:21 ] Play Now | Play in Popup | Download
So what is the long tail, it is really a concept that effects any large scale distribution environment. Consider the book market, at any one time the best sellers list accounts for a huge amount of daily book sales. Yet there are millions of other books that each sell perhaps only one or two copies a month. However collectively there are more books sold by the collective “long tail” than are sold by the collective top 100.
With search phrases on Google and other search engines it works the same way. Certain terms like “cell phone” have huge search volumes but are also highly competitive. Yet a term such as “cell phone service in Gary Indiana” may only get a few dozen searches a month. By carefully targeting say a few dozen to a few hundred highly relevant long tail terms to your website over say 6 months it is relatively easy to build at least a basic search engine presence in any nice.
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