I know I have given most of you the feeling that I don’t like physical products as an entrepreneur. That really isn’t the case at all, it is simply more accurate to say that I prefer informational or soft products for the online business model. There are many reasons but the biggest is that you can easily scale up even as a one man show with out a lot of complexities and expenses. Meaning I can sell 10 or 200 eBooks and other then perhaps some customer service stuff I don’t have to do any more work. I can even sell 5,000 and not really do any more work. Hell I can sell 10,000, etc.
That doesn’t mean that physical products don’t have some real advantages when done properly. I discuss quite a few of these today. However, what really spawned this episode was the contention that personal branding, blogging, etc. doesn’t really work in the physical product industry. Of course the reality is every business needs to be in the social media, blogging, etc space. What often gives people the view that it “doesn’t work” is quite simply that the corporate people doing it today are self absorbed idiots. So people figure if a Fortune 500 company isn’t getting results, neither will they. Don’t make this mistake!
To be blunt just because a guy with a Master’s Degree is an idiot doesn’t mean you have to be one too!