This is a question I have gotten from quite a few people lately so I am addressing it today. The big thing here is to get creative and a little bit aggressive if necessary. Another thing and this is something I will need to do a follow up episode on because I didn’t really cover today is you need to SELL YOUR COMMUNITY. People don’t really give a shit about “hits” or “visits” today apart from community. They have heard the song and dance of “our site gets X-Thousand visits a day” only to get very little traffic or conversion.
As a person building personal brand you have influence as the leader of your community and you need to convey that to your prospective advertisers. You need to use words like “personal endorsement” over terms like banner advertising and traffic. Tune in for more along with some creative ideas for breaking the ice.