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October 2014
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Episode-53- How to get Sponsors for a Podcast, Blog or Website

This is a question I have gotten from quite a few people lately so I am addressing it today.  The big thing here is to get creative and a little bit aggressive if necessary.  Another thing and this is something I will need to do a follow up episode on because I didn’t really cover today is you need to SELL YOUR COMMUNITY.  People don’t really give a shit about “hits” or “visits” today apart from community.  They have heard the song and dance of “our site gets X-Thousand visits a day” only to get very little traffic or conversion.

As a person building personal brand you have influence as the leader of your community and you need to convey that to your prospective advertisers.  You need to use words like “personal endorsement”  over terms like banner advertising and traffic.  Tune in for more along with some creative ideas for breaking the ice.

  • http://www.lifehacker.com David Galloway

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    Awesome podcast, Jack!

    If you get a chance, I’d love to hear an episode with your thoughts on basic bookkeeping, expensing stuff like Google/FB ads and conventions, and when to hire an accountant/incorporate.

    Thanks for all you do!

    • http://www.agriculturalinsights.com Chris Stelzer

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      @David, Yes! I was just going to ask about this topic. I’d also like to hear about whether or not I should form an LLC, INC, etc. In addition to this, I was curious about opening a bank account for a business, and if payments made to you (from any revenue stream) go into that business account, how do you pay yourself? What are the tax implications? How do you report your earnings to the Robbers, I mean IRS? What does your process look like when you file taxes?

      • http://www.jackspirko.com/members/JackSpirko/ JackSpirko

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        @Chris Stelzer,

        This is not a question to get answered by me or by anyone not highly aware of your exact situation. This is a conversation to have with BOTH a CPA and a Tax Attorney before you act on it. For more people with under 100K of revenue there is no real advantage to going the Inc. route. It subjects you to double taxation and doesn’t really create any additional deductions.

      • http://lifehacker.com/people/davidgalloway01/ David Galloway

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        @Chris,

        I agree with Jack about getting specific details for your business. That said, I think a few “rule of thumb” pieces of advice like Jack just advising not worry about incorporation until revenue hits 100k is helpful.

        I’m going to take in around 10k this year for sixth months of weekend blogging for a few sites. At this point I’m letting TurboTax take care of everything and I’m currently researching what I can and can’t expense. I’m not going to go for a home office deduction this year, but I’ll probably try to incorporate it next year.

        • http://www.agriculturalinsights.com Chris Stelzer

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          @Jack,
          Thanks for the advice. I know you can’t give out legal advice. I did run across something that might be helpful to some people. http://www.score.org/ SCORE provides free or very low cost classes and mentors for small businesses just starting up. They even have people who specialize in Tax and CPA type questions. I hope this can be of use to some people

          @David,
          Thanks for the rule of thumb =D You might also want to consider and LLC, S-Corp or something else. Check out that SCORE website, they have info on the benefits/downsides of each business entity. I most likely will not have any income for 2011, so it looks like it’s Turbo Tax for 2012, then hopefully I’ll need an accountant/CPA to help me out in 2013.

  • http://stevesgreenhouses.com ghsebldr

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    Jack. It’s not much,yet, but you made me do it. Thanks thegreenhouseguy.blogspot.com. I know it’s not wordpress but that will come in time. Critique? Name sound familiar?

    • http://www.jackspirko.com/members/JackSpirko/ JackSpirko

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      Dude I am going to kick your ass. A domain name is nine bucks a year, hosting from host gator is like 50 bucks a year. Own your shit, don’t waste time with some nonsense on dot anything. I have a video that shows you how to install wordpress in like 60 seconds.

      http://www.jackspirko.com/episode-15-two-minutes-to-blogging-with-wordpress-and-fantastico

      • http://stevesgreenhouses.com ghsebldr

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        thegreenhouseguy.com there I didn’t want you coming over to my house to kick my ass. Thanks again.

        • http://www.jackspirko.com/members/JackSpirko/ JackSpirko

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          @ghsebldr

          Awesome, now make sure to listen to TSP today, Steven Harris is going to tell you how to harvest your additional customer base, expand your product line and differentiate yourself and he doesn’t even know who you are. Just listen when we discuss greenhouses.

  • http://survivingmodernlife.com Justin West

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    ghsebldr,
    I know this advice is probably way late, but if you went with Hostgator, you can just like the giant “Intall WordPress” link on your control panel. WordPress is so easy to use, my computer illiterate ass had a functional website in a few minutes. The hardest part is finding a theme you like. I actually bought a theme building program because I couldn’t find exactly what I wanted. It took some work and there was a learning curve, but within a few days I had my site dialed in the way I wanted it. Once that is done, it’s on to creating solid content without adding a bunch of crap or fluff. This is the step I’m on right now. Looks like you are off to a great start on that part!

  • Guest

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    Thanks