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Episode-56- Ways to make your site sticky

Today I want to talk about how using plugins, email lists, social media and forums can all be used to help you succeed at improving the stickiness of your site. One way to define a sticky site is…

“A website so rich in content and features, and so well organized, that visitors feel compelled to stick around for quite a long time and come back often.”

Yet as you will hear today while everything does indeed hinge on content there are many other avenues that can improve your visitor return rates.

  • http://monderno.com Brandon

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    Good show Jack. You probably know about the resources below, but for those who don’t, here are some other resources in addition to the ones you mentioned.

    JetPack – this is a WordPress plugin (created by WordPress) that provides (among other things) an email mailing list service for free. The only down side is that it’s double opt in. It also encompasses the subscribe to comments plugin you mentioned. Really a great plugin, with more features on the way.
    http://wordpress.org/extend/plugins/jetpack/
    http://jetpack.me/

    HootSuite is great, another one to check out is Seesmic that does the same thing.

    Hope that helps someone!

  • Jake

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    One question I have to ask is which email marketing service do you use? Aweber is supposed to be the best but its expensive for starting up. Mailchimp supposedly has bad reviews. Any thoughts?

    • http://www.jackspirko.com/members/JackSpirko/ JackSpirko

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      @Jake I use aweber and I could use anything I wish, that should tell you my view of things.

    • http://www.snickleways.com Julia

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      Mailchimp seems to *require* that you use a double subscription set-up, and lets be honest, from their point of view, it makes a hell of a lot of sense.

      They are letting people host mailing lists with them for free ( if they are small enough), so they *need* something to deter the evil spammer type, or else *they* will get blatted by all the MX admins as spamhosts. If they get blatted as spamhosts, then that kills their business model.

      So the upshot of this, is that either you pay for a service that lets you have more freedom ( and uses the fact that they charge to make it so that only those that will not abuse it are using their service), or you deal with the limitations. Your choice.

    • http://www.bluesheepdog.com/ Richard

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      @Jake – I have been using MailChimp for almost a year now and have had a positive experience with them. I have a mailing list that is just over 1000 subscribers and send out five newsletters/month. Four are completely automated based on my RSS feed. The fifth is a custom coded one that I do in an external mail design program that can automatically load the newsletter into MailChimp. Everything works good and the newsletters are a significant source of traffic for my site.

      -Richard

  • http://www.snickleways.com Julia

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    Hey Jack,

    Since you are talking about facebook etc, how is the redoing of the landing page resource coming along? After all, landing pages are not just for your site, but can be used to drive engagement on the facebook style social channels (although to be fair I have not yet implemented it myself, but I have seen it work gangbusters for others).
    Not hassling you for it to be up now, just for an update.. after all it was said that you would *work on it* over the weekend, .. some weeks ago

  • http://stevesgreenhouses.com ghsebldr

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    Jack I thought you said this wordpress was easy. Went to a tutor today and learned a lot about managing pages, tags,images,permalink facebook plugins (good timing by the way)and a couple of other things. One more session and I will figure out how to put links into a post. I think we covered it but I forgot already. Also I have found tons of good info in Heidis wordpress tutorials. I have also seen her here on your site, nice lady. If you would please check out the site and let me know what you think so far. thegreenhouseguy.com Thanks so much for getting me off my ass.

  • http://www.countryconsultant.com/blogspot/ Dene

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    G-Lock is another free wordpress newsletter plugin. I use it.. can be quirky, but the price was right.. :)

  • http://none Christopher

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    is this the real url?

    theroadto100k.com

    • http://www.jackspirko.com/members/JackSpirko/ JackSpirko

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      @Christopher, yep.

  • Pingback: FIVE MINUTES WITH JACK: Episode 56 « Wellness Productions

  • http://www.frugalupstate.com Jenn @ Frugal Upstate

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    Jack-love that you mentioned Hootsuite on this episode! I love using it, not only because I can see twitter, personal FB and my page FB, Linked In all in the same place, but since i write post ahead I love that I can use it to schedule updates to all those platforms as well!