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July 2014
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Episode-65- Always Be Selling

The title of today’s episode may sound like a cut out of “Boiler Room” and I even mention that old movie, you really should watch it if you never have but I mean selling far differently today.  I talk to a lot of bloggers, podcasters, youtubers, etc that say something to the effect of…

“I am just getting started so I don’t have anything to sell yet”

That goes into the file of lemonade loser language in my book!  You do have something or more accurately things to sell, they include…

  • Subscribing to your email list
  • Subscribing to your rss feed
  • Joining your blog or forum
  • Signing up to your YouTube Channel
  • Liking you on FaceBook
  • Following you on Twitter

Each of those are measurable actions and when you justify them month against your analytics you get a conversion ratio.  In Google Analytics use new vs. returning and “absolute uniques” to get a good feel for real conversions as your site grows.

There is another more intangible thing you need to be selling though, it is the most important thing.  It won’t cost your audience a penny but it over the long term will be what makes you the most money.  Tune in to find out what it is.

 

  • http://boomerempowerment.com/wordpress101/tutorials Heidi Caswell

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    On twitter today, a lady (total stranger) just asked me to join her on Facebook and to read and retweet her blog posts, simply because she followed me. I know nothing about her, nor why I would want to do such. Looking at her profile most of her tweets are all joining her Facebook page and retweeting her posts. I saw no reason to follow her back nor check her sites. Much better to ask for such at the end of a post.
    Measurable actions, how are you keeping track? I know how to go in and look at reports, along with traffic sources it is interesting how traffic from some sources are much stickier than others. But are you saving any numbers on a screenshot, or analytics report, from month to month to see how you are meeting goals, etc. ?

    • http://www.jackspirko.com/members/JackSpirko/ JackSpirko

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      Well it depends, I mean you can’t measure FB sign ups or twitter follower conversions on analytics (YET because I sure some day you will be able to).

      All I am really saying is know

      1. Your unique visits
      2. Your absolute uniques
      3. Your new vs returning for the month

      And simply note the relationship to the sum total of new subscribers across all platforms. Now you can measure conversions and track sources with analytics on email subscribers.

      Holly crap I now just thought of a way to at least measure people that leave your subscribe page and head to FB, Twitter, Plus, what have you.

      Cloak the link out to a page with java redirect, so they go to like heidicaswell.com/myfbsubpage.htm or what ever. Make sure you have analytics on that page and set the refresh to say 1 second. That page can be seen in content in analytics and you can see the funnels that led to it, referrers, etc, you can even make it a “goal” and get more data. I think woopra just added funnels too.

      I am going to have to play with this but hell yea, that should give you a great insight at minimum you can get an idea or the ratios.

  • http://boomerempowerment.com/wordpress101/tutorials Heidi Caswell

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    I keep thinking there should be a plugin to help with such. I remembered one plugin which used bitly but that was for tracking tweets. I did find one called social media tracking which adds your social media buttons to analytics. I’ll have to play with that one.

    What is confusing is how different programs give different numbers. Ex. Statpress shows twice as many visits as analytics and 4 times as many page views.

    This helps.