The title of today’s episode may sound like a cut out of “Boiler Room” and I even mention that old movie, you really should watch it if you never have but I mean selling far differently today. I talk to a lot of bloggers, podcasters, youtubers, etc that say something to the effect of…
“I am just getting started so I don’t have anything to sell yet”
That goes into the file of lemonade loser language in my book! You do have something or more accurately things to sell, they include…
- Subscribing to your email list
- Subscribing to your rss feed
- Joining your blog or forum
- Signing up to your YouTube Channel
- Liking you on FaceBook
- Following you on Twitter
Each of those are measurable actions and when you justify them month against your analytics you get a conversion ratio. In Google Analytics use new vs. returning and “absolute uniques” to get a good feel for real conversions as your site grows.
There is another more intangible thing you need to be selling though, it is the most important thing. It won’t cost your audience a penny but it over the long term will be what makes you the most money. Tune in to find out what it is.