Back in 2008 convincing companies that video especially on YouTube had a role in promoting their businesses was an up hill battle. I can’t tell you how many uptight dumbasses in suits told me how YouTube was “unprofessional” or “sophomoric” and “didn’t apply to their business”. Today almost every company that told me this has an online video presence. People love video today and most agree that it…
- Improves conversion
- Builds brands
- Creates followers
- And promotes viral marketing
Very few marketers especially in the corporate space though seem to understand WHY it does these things so well. Today I am going to explain the why behind them, tell you how to maximize that and help you get over “fear of the camera” if you suffer from it.