It is well known that I prefer a informational or soft product to a hard product for online marketing. I am not anti physical product or anything I just know for a fact margins and logistics are much better with a non physical product.
This though has spawned a listener question on service based business. My thoughts on this are…
1. A service based product should have high margins
2. A service based business must be scalable either with bodies or technology
3. A service based business has some inherent limitations but that doesn’t make it a bad model as all models have limitations
Tune in for some ideas on how you can add a service based component smartly and why all bloggers and podcasters are already on some level a service based business.