Five Minutes With Jack Ramblings Of An Insane Internet Marketer

February 9, 2012

Episode-82- The Future of Content Distribution and One to One Business

Filed under: Podcast — JackSpirko @ 7:00 pm

Comedian Louis CK has shown us all exactly how business is going to change in the future.  The days of gatekeepers, middlemen, DRM, content flow control, excessive costs and mega-corp dominance are coming to an end.  Seriously, Louis did 500,000 dollar of sales in 48 hours on fully unprotected and easy to duplicate content.  Further he did it at 5 dollars a sale with NO PHYSICAL PRODUCT.   Better yet he still owns and controls his content, he can repackage it, resell it and he has a direct relationship with all of his customers.

This may be one of the most important stories of our time.  Mainstream media with acknowledge it as an exception to the rule, denying their own pending extinction.  What it should tell you is quite frankly we are the future of business.  The full return of a “small town business” environment but this time on a global scale.  Some of us may use drop shipping for physical product and almost all of us need merchant services but other than that we can all have a direct one to one relationship with 1,000 customers.

If I sound excited in this podcast there is a reason, I just watched someone do the very thing I stated would become common almost a decade ago.

Resources for Today’s Show

  • Jason Thomas

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    All I can say is ‘Wow!’

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    I’m a huge fan of “looey” CK. and was right there the second it went live to purchase. This is of special interest as i’m one of those that was effected radically by shift in the music biz ( producer,mixer,musician) The fact that Louis could do so well is a testament to his work ethic. He’s one of VERY few comedians that completely shit cans his bit every year, and develops a new one. He edits HIS OWN TV SHOW. He has adapted and managed to keep the old industry gate keepers mitts outta his pie. And it’s so refreshing. All it takes is the 1000 true fans …  

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    This is a great podcast.  I’ve struggled to understand the business model of giving stuff away for free, but this clarifies it a lot!

    The only concern I’d have is what about those “takers” who learn from your stuff but don’t tell anyone and don’t contribute back.  E.g. a person who listens to TSP but doesn’t buy from sponsorers and doesn’t join the MSP.

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      @twitter-467519415:disqus

      What you do about them is NOTHING, if you are even concerned with them you are thinking far to small.  All you are saying is “what about the ones that get it free and never pay back”?

      My response is why do you care?  All you should care about is serving those that do pay you back in some way, any way at all.  If you can’t earn a living doing that no amount of DRM or content copyright is going to make you successful anyway.

  • Curt

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    Jack,

    This is off topic for this episode, but I think on-topic for 5MWJ.  I noticed in one of the 5MWJ videos that there are more banner ads on the site than were displaying in my browser.  I checked my anti-virus software and banners such as the Aweber and B&N were getting caught by the anti-banner portion of the software.  I would not have even known that those “sponsors” were on the site.

    How big a problem is this and is there a way around it.  I’m quite certain that an actual paying sponsor would not be happy if there “ad” wasn’t showing up.

    Thanks.

    Curt

    • Curt

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      Actually, it is not B&N, rather AWeber, Sony Vegas, and The Craft Beer Club.  I had the same problem with some of the sponsors on TSP not showing up unless I turned anti-banner off.

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      @65e5dd4ce4b9467bb3d2443669842bf9:disqus This is a known issue and one I do need to fix and one I do need to talk about.  Those banners are being served by the affiliate network.  What I need to do is

      1.  Down load and self host the images
      2.  Link them to the long affiliate link via something like bit.ly

      That will get them by spam and ad filters both.

      • Curt

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        Thanks Jack.  I understand the work around.  It makes sense.  I knew you would have an answer.

        This has been a very enlightening series of podcasts.  I’ve spent the last week listening  from episode 1 through the current.  The wealth of information is astonishing.  Thank you for sharing your hard fought experience.  Most people wouldn’t.  You are making a big difference in so many people’s lives, in a time when it is very badly needed.

  • Curt

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    there = their

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