Often when I talk about well, any form of online marketing the excuses begin to flow. Well my business is different, we only sell locally, we sell a physical product and don’t ship it, yadda yadda yadda, My response BULLSHIT. Business is business folks! There are certain rules to business with a key one being that people want to do business with people. I don’t care if the product is software for a global company, a podcast or even used tires.
Yes used tires! Tune in today to hear how my father basically used the same business model I use today to sell used tires in Jacksonville Florida in the 70s and 80s. Of course he had no internet to work with back then but the way he did business is exactly how I teach today in 2012. The reality is the internet isn’t your business it is a communications platform on which you conduct business.