Today’s episode is something that came up during discussion of a chapter of my book I am working on. I simply told her, “see these companies that want to control everything don’t realize that your not successful until someone is talking shit about you”, she responded by telling me that “I must be very successful”. Of course I laughed at that but I told her she was 100% correct.
Think about some of the most successful brands on the planet…
- Rush Limbaugh
- Donald Trump
If you are tempted right now to comment negatively or positively about any of the above you just proved my point for me. Each of the above is a billion dollar brand. Some hate them, some love them, some don’t care but all have people saying negative things about them.
The key with reputation management is to know what to respond to, when to respond to it and how it should be countered. Also you need to know when to not give a cat’s ass and simply rock on.