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Episode-75- IP Diversity and Content Format Diversity

Creating Consistant and Great Content is More Important than Its Format

Okay you get a twofer today! The fist listener question is about IP diversity in relation to building a site network. In other words is it bad to have 50 sites on one shared IP, in general the answer is yes but [...]

Episode-57- How I Record, Edit and Publish Podcasts

I have just been getting a ton of “how do I” style questions around podcasting lately. I am going to do the best I can with these as explaining technical mechanics on an audio show isn’t the easiest thing to do, the key is the resources and the concepts. Trust me a Youtube or [...]

Episode-37- Quality of Audio and Video Content is More Important than Quality of Production

I constantly meet podcasters and potential podcasters that are obsessed with production quality. Now don’t get me wrong you should try to make your audio and or video quality good but many seem to be attempting to emulate FM Radio or Hollywood Cinema when it comes to video. People do not listen to podcasts, [...]

Episode-34- How to Effectively Reuse Your Previous Content

A member recently asked about reusing your content specifically taking older blog posts and redoing them as podcasts. There were wondering if this was a good idea and would it be effective as a marketing tactic. I believe it is first of all because I have successfully done it but additionally consider the following…

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Episode-29- Why Podcasting is the Most Powerful Form of Marketing

I would say that audio and video podcasting is the most powerful form of marketing known to man today. Bold statement? Tune in to hear why.

Yes it is a pretty bold statement to say podcasting is more powerful than television, radio, SEO, social media, etc. However I believe it to be the case. [...]

Episode-28- Why Audio and Video Should be Part of your Brand

Today we discuss how audio and video belong on your website and in your social media efforts as part of building your brand.

I think most people by now understand the need for audio and or video in many if not most websites. Problem is that most people who will say that turn [...]