Five Minutes With Jack Ramblings Of An Insane Internet Marketer

April 24, 2012

Episode-110- Using Zello as a Social Media Tool

Filed under: Podcast — Tags: , , , , — JackSpirko @ 5:11 pm
Zello Can Build Relationships and Businesses

Zello Can Build Relationships and Businesses

Last Friday I learned about an app called Zello on my podcast from a listener.  I downloaded it at once because I understood it might be a great tool for communicatioins.  It has a lot of preparedness components so that was my initial take on it.  However, I have now determined that Zello may be one of the ultimate social media applications ever created.

If you remember Nextel Zello is a lot like the old Nextel radio and you can install it on any Android or iPhone for free. Once you set up an account you can then set up “channels” which are like chat rooms in a way.  You can then talk to anyone who joins and is listening to the channel.  I have been talking to my audience on the ride to my office each morning and the results have been awesome, it has formed better relationships, given me a lot of great feedback and ideas and has been FUN AS HELL.

Tune in to learn more about using Zello, find out about the new RoadTo100K Channel and what a Zello conversation sounds like.

Oh and for people that don’t have an Android or iPhone you can run it on your PC or Mac as well.  You can download and learn more about Zello here.

Discuss Episode 110 at TheRoadTo100K

December 5, 2011

Episode-52- Physical Products and Personal Branding

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 6:45 pm

I know I have given most of you the feeling that I don’t like physical products as an entrepreneur.  That really isn’t the case at all, it is simply more accurate to say that I prefer informational or soft products for the online business model.  There are many reasons but the biggest is that you can easily scale up even as a one man show with out a lot of complexities and expenses.  Meaning I can sell 10 or 200 eBooks and other then perhaps some customer service stuff I don’t have to do any more work.  I can even sell 5,000 and not really do any more work.  Hell I can sell 10,000, etc.

That doesn’t mean that physical products don’t have some real advantages when done properly.  I discuss quite a few of these today.  However, what really spawned this episode was the contention that personal branding, blogging, etc. doesn’t really work in the physical product industry.  Of course the reality is every business needs to be in the social media, blogging, etc space.  What often gives people the view that it “doesn’t work” is quite simply that the corporate people doing it today are self absorbed idiots.  So people figure if a Fortune 500 company isn’t getting results, neither will they.  Don’t make this mistake!

To be blunt just because a guy with a Master’s Degree is an idiot doesn’t mean you have to be one too!

November 21, 2011

Episode-47- Are You An Expert or a Specialist

Filed under: Podcast — Tags: , , — JackSpirko @ 5:29 pm

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What is the difference between a specialist and an expert.  A specialist has highly specialized knowledge that he can use to do something.  From programming a computer, to making a fine piece of furniture or writing a complex self learning algorithm.   Many specialists are to turn a phrase “wicked smart” but that doesn’t make them an expert.  Odds are as a content creator you are likely more of an expert then such highly specialized people.  The key is experts don’t just know things about a subject, they know how to explain things to others who don’t know as much as they do.

Tune in today to learn why you probably are an expert in at least one subject.  More importantly I give you the real secret to making other people see you as the expert that you are.

November 17, 2011

Episode-45- A New Look at the 1000 True Fans Model

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 5:00 pm

Technium ran an article a few years back called 1000 True Fans and it was a big hit with internet based entrepreneurs.  The reason was simple, it took what seems like a huge task, (earn a living doing what you love) and broke it down into an easy to understand and very doable concept.  Simply put if you get 1,000 people that will spend one years salary on you per year, you have a reasonable income and one most people can easily live on.

The author has down two follow up pieces and even is willing to perform a critical analysis of his own work, (something very few people are willing to do.  The follow up pieces are…

These follow up pieces and other objections I have read to the model got me thinking.  The reality is 1,000 True Fans does work, I have done it.  There are some key holes in the idea though and today I discuss how to fill them.

On another note I went out and go a Plantronics Head Set and a Sony Recorder yesterday.  Today’s show uses the new gear and should provide you a much better audio experience.  So much for iPhone Podcasting!

Some of the key holes in the 1,000 True Fans Model include…

  • 1,000 should be a base not a finish goal
  • You have to produce enough new merchandise per year or back fill new fans
  • Some fans will “fall out”, you have to out build your attrition
  • Your 1,000 fan based income should be one component of your income not your sole income stream
  • Your fans must never be taken for granted
  • There must be a greater focus on your “lesser fans”
  • True fans must be conditioned to be your “champions” and become self replicating

September 16, 2010

Episode-35- What Makes an Effective Online Business Model

Filed under: Podcast — Tags: , , , — JackSpirko @ 1:19 am

So what makes a good business model?  I always say it is all about passion right?  Well that is not really about your business model but your market niche, once a niche is defined we must focus on the actual rules of a business revenue and marketing model.

Some rules I have for any business model are….

  1. You must 100% own and control the brand
  2. Affiliate sales are fine but they are pocket change
  3. You must control the revenue model, margin, sourcing, supply, etc.
  4. There must be a recurrent revenue stream (residual income)
  5. There must be an opportunity for a “high revenue segment”
  6. At some point you must be able to sell part or all of the business
  7. The business must have multiple revenue streams
  8. The business must have internal redundancy
  9. Some portion of the business should be a legacy for your heirs

While I believe in the brand building early states of a business you need to focus more on content creation than revenue generation you also should start with the end in mind.  Further it is important to understand that you don’t have to meet every rule in the short term but the business and its’ revenue model must have the potential to be built into this format over time.

July 13, 2010

Episode-9- The Importance of Branding and Personal Brand

Filed under: Podcast — Tags: , , , — JackSpirko @ 3:14 pm

Most small business people and definitely most individuals with blogs, forums, podcasts etc really tend to miss a few things when it comes to branding.   The problem is most evident with affiliate marketers who sell via programs like ClickBank and Amazon or use 3rd party advertising like adsense or kontera as a primary source of revenue.

The reality is you need to focus on two primary brands, the first in your “company” or more accurately your output, your blog, your products or what ever you present to the world.  It must be presented as UNIQUE not just more of the same.  The second is your personal brand, this is true even as a blogger who blogs in first person.  The blog is the “output” beyond the fact that it is your blog what about the blog itself is unique, where is the content sourced from, how is it presented, etc.  These are just examples you can determine your unique attributes for yourself but they must be part of  your branding efforts.

Personal brand can and is often linked to company brand but for real leverage must extend beyond it, as it leads you to be able to create some level of separation between what you do and who you are.   Of the two personal brand is far more important, it applies equally to the professional employee and to the entrepreneur.

By focusing on these two forms of branding the individual entrepreneur creates…

1.  Create new business and opportunity down the road

2.  Develop income from your company brand that exists out side of your efforts

July 10, 2010

Episode-3- Don’t Be Cheap and Use Word Press

Filed under: Podcast — Tags: , , , , — JackSpirko @ 3:45 pm

In episode three I discuss a few important things. First the importance of spending a little money on hosting and a domain name. You are trying to build a business and a brand, you don’t do that with yourname.blogspot.com or yourname.wordpress.com you do it with YOURNAME.com and hosting is so cheap that it costs less than a cup of convenient store coffee each week.

Next I discuss some of the reasons I really like wordpress as a site platform, hosted on your own server and under your control of course. I also discuss some of my favorites plugins like

  • Buddy Press
  • TweetMeme
  • SEO Smart Links
  • All In One SEO Pack

Please note that while I provide links to these plugins you can install them with a click or two from the plugin section of the admin area on any WordPress blog.

I also recommended Host Gator, if you that link you will get a discount when you set up an account with them. I currently use three different hosts to create redundancy with my sites, HostGator puts them ALL to shame with their levels of 24/7/365 support.

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