Five Minutes With Jack Ramblings Of An Insane Internet Marketer

April 3, 2012

Episode-102- Thoughts on Things Like Zazzle or Cafe Press

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 5:15 pm

One of you guys asked me about using sites like Zazzle to sell items like T-shirts vs. doing your own fulfillment.  The simple way to look at this is why are you selling something like t-shirts, hats and mugs?  Is it

1.  As adjudicative revenue and mostly because you audience wants them.

or

2.  A major component of your revenue.

If it is option two all I can say is you better be building a really world class brand and your items better look cool as hell and be something even people who don’t know you would want to wear.  It can be done, Bryan Black at ITS Tactical has proven it, check out some of his branded items here.

My experience with Zazzle is…

1.  They do a good job on fulfillment so customers are happy

2.  They are expensive but customization is unlimited for the customer

3.  Designs are limited to centered on front and back, this DOESN’T lend itself to really cool designs

When you do your own fulfillment you can make on average 7-12 dollars per shirt vs. about 1-2 dollars per shirt on Zazzle and other similar sites.  Personally when I look at these numbers I don’t have the time to do fulfillment on items such as this and don’t want the headaches of managing an employee.  Hence I either use a partnership arrangement for fulfillment or would use a service like Zazzle or Cafe Press just to serve the audience.

In the end you can make your own decisions on this based on your business, but let me say with some rare exceptions T-Shirts and Hats do not make a revenue model in and of themselves.

Discuss this Episode at TheRoadTo100K.com

April 2, 2012

Episode-101- How Greed Prevents the Building of Wealth

Filed under: Podcast — Tags: , , , , — JackSpirko @ 6:28 pm
Greed In Fact Does Not Create Wealth

Greed In Fact Does Not Create Wealth

I love the TV show The Simpsons (at least I did for years, I feel it has run its course now) and one of my favorite characters is Montgomery Burns, the classic evil and greedy rich man.  While such characterizations may make great TV cartoons, they don’t really express reality.   The truth is very few greedy people every become wealthy.  That doesn’t mean there are no greedy people who are wealthy.  What it does mean is people operating on a greed based dynamic seldom create and more importantly maintain real wealth.

Greed isn’t something that one expresses or doesn’t express based on what they have.  Greed is expressed in the desire to have what someone else has, not something like they have but an actual desire to gain at the expense of another person.  Such people generally see others as greedy based on fallacious projections.  They worry about what the restaurant paid for their steak instead of realizing the quality of the product on the plate.  These people are the ones who “have a great idea but are afraid someone will steal it”.  They are the ones that make 2 dollars selling a hard copy book vs. 12 dollars per unit selling and ebook because they fear people giving it away.

Let’s look at the last one just to see how reverse greed repels profit and wealth.  Let’s say you sell a hard copy book for 12 dollars and your cost is 10 you make two dollars a book.  Now let’s say you sell 5000 books in a year that way you just made 10,000 dollars.  Now let’s say you sell 50% as many as an ebook because as you feared each buyer gave away one copy and they gave it to someone that was going to buy it in the first place.  The reality is the odds of this are longer then winning the lottery but let’s go worst case and say it happens.

  • Scenario One – 5,000 books x a 2 dollar profit = 10,000 dollars in profit
  • Scenario Two – 2,500 books x 11 dollars in profit (1 dollar for the merchant fees) = 27,500 dollars in profit

So even if the worst case scenario occurred here the profit is 275% higher.  You would think the “greedy person” would sniff out this profit but the reality is greed is inherently self damning and self limiting, tune in today for more.

Discuss this Episode at TheRoadTo100K.com

 

March 23, 2012

Episode-99- How to Effectively Gain Relationships and Sponsors Part 1

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 5:06 pm

So on Monday I told you how NOT to reach out to other site owners for links or reviews, etc.  I realized though that my rant while likely entertaining really didn’t tell you the right way to do things.  So today I am making that right.  Not only will I tell you how to gain real solid relationships today, my method for many can actually lead to the foundation of your primary monetization model.

Excuse the short show notes today I have to get on the road down to Dallas-Fort Worth today as early as possible.

Discuss this Episode at TheRoadTo100K.com

February 15, 2012

Episode-84- Treating Your Business Like, Well, A Business

Filed under: Podcast — Tags: , , — JackSpirko @ 8:28 pm
What is Personal Search

Asking the Right Questions Leads You to Your Business Process.

Some of the things you learned in your career as an employee can often be really useful as you become an entrepreneur.  On the other hand many people get stuck on just those components and due to that their business suffers.  Owning your own business is great, you get tax advantages, you call the shots, you can call yourself President, CEO or Chairman of the Board.  None of that will pay the bills though, nor will it put you on a path to complete freedom.

The key to success in running a business is being “process driven”, some examples of this would include things like, what do you do when _____ happens”?  One great exercise is to go over just about anything you can fill the blank with and come up with an answer.   Such as….

1.  What do I do when a customer is unhappy because the didn’t get their product?

2.  What do I do when my site goes down?

3.  What do I do when someone wants to sponsor my site?

4.  What do I do when I have a cash shortfall this month?

You just keep going with that.  You should also ask yourself questions like…

1.  What are my plans for future revenue?

2.  What do I need to schedule to make sure those things get done?

3.  Who are my customers, what do they want and what form do they want it in?

4.  How is my current revenue stream growing or not growing?

5.  What is my “freedom number” and based on current trends how far into the future is it?

6.  What are you really good at?  What do you suck at and What can you eventually outsource?

Discuss Episode 84 at TheRoadTo100K.com Forums

January 27, 2012

Episode-74- Thoughts on a Service Based Business

Filed under: Podcast — Tags: , , , — JackSpirko @ 7:20 pm
Services are a High Margin Product whe Run Effectively

Services are a High Margin Product whe Run Effectively

It is well known that I prefer a informational or soft product to a hard product for online marketing.  I am not anti physical product or anything I just know for a fact margins and logistics are much better with a non physical product.

This though has spawned a listener question on service based business.  My thoughts on this are…

1.  A service based product should have high margins
2.  A service based business must be scalable either with bodies or technology
3.  A service based business has some inherent limitations but that doesn’t make it a bad model as all models have limitations

Tune in for some ideas on how you can add a service based component smartly and why all bloggers and podcasters are already on some level a service based business.

Discuss this Episode at The Road to 100K Forums

January 5, 2012

Episode-65- Always Be Selling

Filed under: Podcast — Tags: , , , — JackSpirko @ 5:38 pm

The title of today’s episode may sound like a cut out of “Boiler Room” and I even mention that old movie, you really should watch it if you never have but I mean selling far differently today.  I talk to a lot of bloggers, podcasters, youtubers, etc that say something to the effect of…

“I am just getting started so I don’t have anything to sell yet”

That goes into the file of lemonade loser language in my book!  You do have something or more accurately things to sell, they include…

  • Subscribing to your email list
  • Subscribing to your rss feed
  • Joining your blog or forum
  • Signing up to your YouTube Channel
  • Liking you on FaceBook
  • Following you on Twitter

Each of those are measurable actions and when you justify them month against your analytics you get a conversion ratio.  In Google Analytics use new vs. returning and “absolute uniques” to get a good feel for real conversions as your site grows.

There is another more intangible thing you need to be selling though, it is the most important thing.  It won’t cost your audience a penny but it over the long term will be what makes you the most money.  Tune in to find out what it is.

 

December 21, 2011

Episode-61- The Reality of Internet Business Freedom

Filed under: Podcast — Tags: , , — JackSpirko @ 5:39 pm

The freedom you get by building a successful online business is honestly difficult to comprehend.  One thing I have realized is I an honestly run my business from anywhere in the world.  Getting stupid but accurate if they put a space station on the moon that had a DSL connection I could run my business form outer space.  Additionally as a business owner you always have options where employees are stuck with “rules”.

Join me today as we discuss the freedom of being able to practice geographic arbitrage at your own pleasure, the advantages of corporate structuring and more.

December 19, 2011

Episode-60- Good Advice, Bad Advice and Parasitic Advice

Filed under: Podcast — Tags: , , — JackSpirko @ 5:13 pm

To me advice from others about business fits one of three categories…

  • Good Advice – comes from someone who really knows and loves your work or comes from someone who has been successful in the area he/she is giving you advice on.
  • Bad Advice – anything that isn’t covered by good advice
  • Parasitic Advice – advice that is designed to convey that the givers “idea” should be adopted and that you should “bring them in as a partner”.  See also bad advice

I also give my thoughts on “partners” and why I feel it is best to be a heavy majority partner or a true minority partner in any business vs. an “equal partner”.

December 7, 2011

Episode-54- The Truth about Wealth Creation

Filed under: Podcast — Tags: , , , — JackSpirko @ 5:06 pm
Money is Abundant only The Mind is Limited

Do You Really Understand Wealth Creation

Join me today as I discuss an total idiot of an author who did an article in a recent edition of “Countryside and Small Stock Journal“.  I really like this magazine by the way but this article which was called, “The Myth of Wealth” was complete idiocy.  Yet even in idiocy if you look with an open mind you can find something useful.

What I realized is that many small entrepreneurs are allowing this same type of thinking to effect their ability to create wealth for themselves.

This is true even though 99% of you would probably agree that the author’s contention is moronic.  Join me today as I explain how this type of thinking effects many people under a different auspice.

December 5, 2011

Episode-52- Physical Products and Personal Branding

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 6:45 pm

I know I have given most of you the feeling that I don’t like physical products as an entrepreneur.  That really isn’t the case at all, it is simply more accurate to say that I prefer informational or soft products for the online business model.  There are many reasons but the biggest is that you can easily scale up even as a one man show with out a lot of complexities and expenses.  Meaning I can sell 10 or 200 eBooks and other then perhaps some customer service stuff I don’t have to do any more work.  I can even sell 5,000 and not really do any more work.  Hell I can sell 10,000, etc.

That doesn’t mean that physical products don’t have some real advantages when done properly.  I discuss quite a few of these today.  However, what really spawned this episode was the contention that personal branding, blogging, etc. doesn’t really work in the physical product industry.  Of course the reality is every business needs to be in the social media, blogging, etc space.  What often gives people the view that it “doesn’t work” is quite simply that the corporate people doing it today are self absorbed idiots.  So people figure if a Fortune 500 company isn’t getting results, neither will they.  Don’t make this mistake!

To be blunt just because a guy with a Master’s Degree is an idiot doesn’t mean you have to be one too!

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