Five Minutes With Jack Ramblings Of An Insane Internet Marketer

November 17, 2011

Episode-45- A New Look at the 1000 True Fans Model

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 5:00 pm

Technium ran an article a few years back called 1000 True Fans and it was a big hit with internet based entrepreneurs.  The reason was simple, it took what seems like a huge task, (earn a living doing what you love) and broke it down into an easy to understand and very doable concept.  Simply put if you get 1,000 people that will spend one years salary on you per year, you have a reasonable income and one most people can easily live on.

The author has down two follow up pieces and even is willing to perform a critical analysis of his own work, (something very few people are willing to do.  The follow up pieces are…

These follow up pieces and other objections I have read to the model got me thinking.  The reality is 1,000 True Fans does work, I have done it.  There are some key holes in the idea though and today I discuss how to fill them.

On another note I went out and go a Plantronics Head Set and a Sony Recorder yesterday.  Today’s show uses the new gear and should provide you a much better audio experience.  So much for iPhone Podcasting!

Some of the key holes in the 1,000 True Fans Model include…

  • 1,000 should be a base not a finish goal
  • You have to produce enough new merchandise per year or back fill new fans
  • Some fans will “fall out”, you have to out build your attrition
  • Your 1,000 fan based income should be one component of your income not your sole income stream
  • Your fans must never be taken for granted
  • There must be a greater focus on your “lesser fans”
  • True fans must be conditioned to be your “champions” and become self replicating

August 16, 2010

Episode-25- Defining the Who, What and How

Filed under: Podcast — Tags: , , — JackSpirko @ 8:00 pm

Today’s episode of Five Minutes with Jack focuses on Defining the Who, What and How of your target market demographic.

The last few episodes were really a series and this one wraps them up before we go on to a new subject.   Up till now we have simplified marketing by stating that the follow is true when it comes to being successful with marketing your business.

  1. There are rules of business, these must be followed
  2. There are only two types of marketable products at the most simplified level (wanted and needed)
  3. Smart small business people sell to the want and focus on a desired product model
  4. All desired products that are highly marketable fit one of three classifications (life changing, profit yielding or entertaining)
  5. The best products are a combination of all three classifications above

Today we focus on the final piece of the puzzle, defining and marketing to your target customer.  To do this we only need to answer three questions.

  1. Who are they (BE SPECIFIC)
  2. What do they want (BE VERY SPECIFIC)
  3. How do they want it delivered (BE LASER PRECISE)

Tune in today to learn how to answer these questions and dominate your market.

August 13, 2010

Episode-22- Passion, Persistence and the Rules of Business

Filed under: Podcast — Tags: , , — JackSpirko @ 10:35 pm

Okay you have heard me say it that there is nothing more important in building a business than passion.  You have heard me state that if you have enough passion you can make a successful business in any niche.  Recently during  an interview with Interesting Times Magazine though the editor took exception to that, stating he had friends that have been following  a passion persistently for many years but were not really successful.   The issue with this is persistence and passion are not enough on their own, to win in business you must follow the “rules of business”, today we discuss a few of the most important ones.

Some of the rules of business that must be followed include…

  • You must have an underlying process that “runs” things
  • Customers must be “trained” to buy from you
  • Doing business with you must be “easy”
  • You must deliver a product in the desired “format”

Of course there are more rules of business that we will cover in future episodes but these four are the ones that are most often lacking especially in small online concerns.

Powered by WordPress