Five Minutes With Jack Ramblings Of An Insane Internet Marketer

July 20, 2012

Episode-124- Pricing eBooks, an Online Business Plan for a Vet, Pointless Cliches

Filed under: Podcast — Tags: , , , — JackSpirko @ 7:14 pm
One of the Great Lessons I Learned from Steven Covey

One of the Great Lessons I Learned from Steven Covey

So it is Friday and time for another edition of Five Minutes with Jack, the 5 minute podcast that is 60 minutes long on average, such is the ramblings of an insane internet entrepreneur.   Today I have a great show lined up we are going to talk about a lot of things you guys have emailed me about over the past few weeks like pricing eBooks, a bit on some of the new search/social news as always along with a tribute to Steven Covey author of  the 7 Habits of Effective People who just pasted on.

I also take on a listeners “beers in the mail challenge” question regarding how to effectively market a veterinary practice online using blogging, personal brand and social media, mmmmmm beeeeer!  I expect it in the mail soon Richard, LOL.

I will also be discussing the future of FMwJ and the eventual promised Road To 100K Premium Program.  It is coming I simply won’t take anyone’s money for such a thing until I know we are ready to do it right and deliver well on our promise to you.

Join Me Today As We Discuss

  • How do you set a price on an eBook
  • Taking a Veterinary Business into the the Blogging and Social Media World
  • Some pointless business cliches and a bit of reality and humor along with them
  • The lessons of Steven Covey and the 7 Habits
  • An update on my “Use Bing” experiment
  • The Future of FMwJ and RT100K
  • Are there any good “work from home” programs
  • Obama says “we didn’t build our businesses” why he is wrong and why it matters

Links for Today’s Show

 

Discuss Episode 124 at TheRoadTo100K Forums

May 30, 2012

Episode-119- Eight Forms of Capital Part 8 of 8 – Experiential (or Human) Capital

Filed under: Podcast — Tags: , — JackSpirko @ 4:19 pm
Every Person Has Experiential Capital

Every Person Has Unique Experiential Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part eight we discuss the concept of Experiential Capital, from the article…

We accumulate experiential capital through actually organizing a project in our community, or building a strawbale house, or completing a permaculture design. The most effective way to learn anything comes through a blended gathering of intellectual and experiential capital.

My personal experience getting a Master’s degree at Gaia University showed me that experiential learning is essential for my effective functioning in the world: I was able to do projects instead of take classes, and I’m now collaboratively organizing the local permaculture guild and co-running a successful permaculture design firm.

 I can see that ‘Human Capital’ is a combination of social, intellectual and experiential capital, all facets of a person that can be gathered and carried in essentially limitless amounts. But there’s one more form of capital that a person can gather and carry inside themselves.

In our businesses we can look at experiential capital in a variety of ways,

1.  The experience of the ownership
2.  The experience of the employees/partners/contractors
3.  The experience of the customer base
4.  The experience of the industry

Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 119 at TheRoadTo100K Forums

 

May 29, 2012

Episode-118- Eight Forms of Capital Part 7 of 8 – Cultural Capital

Filed under: Podcast — Tags: , — JackSpirko @ 5:30 pm
Today the Smallest Business Can Create Global Cultural Capital

Today the Smallest Business Can Create Global Cultural Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part seven we discuss the concept of Cultural Capital, from the article…

All the other forms of capital may be held and owed by individuals, but cultural capital can only be gathered by a community of people. Cultural capital describes the shared internal and external processes of a community – the works of art and theater, the songs that every child learns, the ability to come together in celebration of the harvest or for a religious holiday. Cultural capital cannot be gathered by individuals alone. It could be viewed as an emergent property of the complex system of inter-capital exchanges that takes place in a village, a city, a bioregion, or nation.

In our businesses we can look at cultural capital in a variety of ways,

1.  The community/communities directly attached to the business
2.  The communities created due to “inspiration by the business”
3.  The internal culture of the business

Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 118 at TheRoadTo100K Forums

May 24, 2012

Episode-117- Eight Forms of Capital Part 6 of 8 – Living Capital

Filed under: Podcast — Tags: , — JackSpirko @ 4:36 pm
Trees are One Example of Living Capital

Trees are One Example of Living Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part six we discuss the concept of Living Capital, from the article

A precious metal dealer who attended both Financial Permaculture courses advises, “Rather than U.S. Dollars, measure your wealth in ounces [of gold and silver]!” Recognizing that  “precious” metals are just another form of financial capital, Catherine Austin Fitts recommends that we diversify and, “Measure your wealth in ounces, acres, and hooves.” Living capital is made up of the animals, plants, water and soil of our land— the true basis for life on our planet.

Permaculture design teaches us the principles and practices for rapid creation of living capital. Permaculture encourages us to share the abundance of living capital rather than the intangible “wealth” of financial capital.

In our businesses we can look at living capital in a variety of ways,

1.  Creating true security for ownership and employees
2.  Making use of real property beyond buildings
3.  Diversification the holdings of a business
4.  Creating “good will”
5.  Creating a “living business”

Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 117 at TheRoadTo100K.com

May 22, 2012

Episode-116- Eight Forms of Capital Part 5 of 8 – Financial Capital

Filed under: Podcast — Tags: , — JackSpirko @ 4:39 pm
This is One but Certainly Not the Only Way to View Financial Capital

This is One but Certainly Not the Only Way to View Financial Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part three we discuss the concept of Financial Capital, from the article posted at Appleseed Permaculture

We are most familiar with financial capital: Money, currencies, securities and other instruments of the global financial system. The current global society focuses enormous amounts of attention on financial capital.

It is our primary tool for exchanging goods and services with other humans. It can be a powerful tool for oppression, or, (potentially) liberation.

In our businesses we can look at financial capital in a variety of ways,

1.  Our cash on hand and cash flow
2.  Forecasted future revenue
3.  Convertible holdings by the business that are liquid
4.  The concept of “potential and kinetic” income

While financial capital is the easiest one to understand and the most simplistic, we can still learn much by looking at the business aspects via a “permaculture” lens.  Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 116 at TheRoadTo100K.com

May 21, 2012

Episode-115- Eight Forms of Capital Part 4 of 8 – Material Capital

Filed under: Podcast — Tags: , — JackSpirko @ 6:31 pm
Material Capital isn't Always Easy To Quantify in the Web Enabled World

Material Capital isn't Always Easy To Quantify in the Web Enabled World

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part three we discuss the concept of Material Capital, from the article

Non-living physical objects form material capital. Raw and processed resources like stone, metal, timber, and fossil fuels are ‘complexed’ with each other to create more sophisticated materials or structures. Modern buildings, bridges, and other pieces of infrastructure along with tools, computers, and other technologies are complexed forms of material capital.

In our businesses we can look at material capital in a variety of ways,

1.  The material assets of the business
2.  The “non phyical products” of the business
3.  Software, procedures, protocols and systems
4.  What material capital teaches us about what I call a “capital litmus test”

Join me today as we take these concepts and examine them at a deeper level.

Discuss Episode 115 at TheRoadTo100K Forums

 

May 18, 2012

Episode-114- Eight Forms of Capital Part 3 of 8 – Social Capital

Filed under: Podcast — Tags: , — JackSpirko @ 6:09 pm
Your Influence is One Way to See Social Capital

Your Influence is One Way to See Social Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part three we discuss the concept of Spiritual Capital, from the article at Appleseed Permaculture,

Influence and connections are social capital. A person or entity who has ‘good social capital’ can ask favors, influence decisions, and communicate efficiently. Social capital is of primary importance in politics, business, and community organizing.

Jason Eaton of Social Thread LLC explained to me that Capital can be in the form of equity or debt. In social capital, a person can ‘owe’ favors or decision-making influence to another person or entity.

In our businesses we can look at social capital in a variety of ways,

1.  The concept of “goodwill” as a balance sheet asset
2.  The influence of the “companies social media presence”
3.  The influence of “key employee or ownerships social media presence”
4.  The value of strategic partnerships and professional relationships

Join me today as we take these concepts and examine them at a deeper level.

Discuss This Episode at TheRoadTo100K.com

 

May 17, 2012

Episode-113- Eight Forms of Capital Part 2 of 8 – Spiritual Capital

Filed under: Podcast — Tags: , , — JackSpirko @ 5:19 pm
A Business Can Cultivate Spiritual Capital

A Business Can Cultivate Spiritual Capital

Today we continue an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part two we discuss the concept of spiritual capital, from the article,

As one practices their religion, spirituality, or other means of connection to self and universe, one may accumulate spiritual capital. It contains aspects of intellectual and experiential capital, but is deeper, more personal and less quantifiable. Many of the world’s religions include a concept of ‘the great chain of being’, a holarchic understanding of existence where spiritual attainment (in this context, the accumulation of spiritual capital) leads to different levels of being (3).

Buddhism even contains an explicit spiritual currency: Karma! This form of spiritual capital is tallied and accounted for not only in one’s current life, but (taking re-incarnation into consideration) also in all of the past and future lives of one’s soul. In spiritual capital again enters the concept that capital can be in the form of equity (gathering positive spiritual experience/understanding/attainment) OR in the form of debt..

In our businesses we can look at spiritual capital in a variety of ways,

1.  What type of karma is the business creating in the marketplace
2.  Can the business live after the death of the owner
3.  Is the business being evangelized
4.  Does the business have a “soul” is it “alive”

Join me today as we take these concepts and examine them at a deeper level.

Discuss this Episode at TheRoadTo100K Forums

 

May 16, 2012

Episode-112- Eight Forms of Capital Part 1 of 8 – Intellectual Capital

Filed under: Podcast — Tags: , , — JackSpirko @ 4:57 pm
What is Personal Search

Exactly What is Intellectual Capital?

Today we begin an 8 part series on applying permaculture principals to your business based on the article 8 Forms of Capital by Appleseed Permaculture.

In part one we discuss the concept of Intellectual Capital, from the article,

Intellectual capital is best described as a ‘knowledge’ asset. The majority of the current global education system is focused on imparting intellectual capital — whether or not it is the most useful form of capital for creating resilient and thriving communities. Having intellectual capital is touted as the surest way to ‘be successful’.  Science and research can focus on obtaining intellectual capital or ‘truth’, though it is often motivated by the desire for financial or social capital. For example, “going to university” is primarily an exchange of financial capital for intellectual capital. It is supposed to prepare people for the rest of their lives in the world.

In our businesses we can look at intellectual capital in a variety of ways,

1.  The knowledge we personally posses
2.  The IPR (intellectual property rights) of the business
3.  The knowledge of your employees or partners/contractors
4.  The knowledge possessed by our customers they share with us

Join me today as we take these concepts and examine them at a deeper level.

 Discuss this Episode at TheRoadTo100K Forums

April 25, 2012

Episode-111- Making the Transition from Employed to Independence

Filed under: Podcast — Tags: , , , , — JackSpirko @ 4:49 pm
Freedom is Worth the Cost

Freedom is Worth the Cost

Today I am not so much talking about how to get to an income level that will free you from your day job and take to a place where you are a business owner capable of supporting yourself.  What I want to discuss today is what do to when you get there or are getting close to insure a smooth transition from slave labor to freedom.  It isn’t all rosy and it can have some pitfalls and unseen consequences.

There is nothing better than waking up and saying, hell I am going to start a bit late today and no having to answer to anyone for it.  Or say deciding you want Friday off, condensing your week and then just doing it.  Working 4 hours a day doing what you love and making more money than any job ever paid you working 60 hours a week is pretty sweet too, but there are some things to look out for.

Here are 8 transitional questions you need to ask yourself….

1.  How are you going to handle health insurance?
2.  What effect will full self employment have on your social security taxes?
3.  What about “disability insurance”?
4.  Do you do business as a sole proprietor or set up a corporation or an LLC?
5.  Have you war chested enough income to handle the transition?
6.  Have you created a “buffer” for the problems that will occur?
7.  Are you mentally ready for the freedom?
8.  Do you have a plan to increase your growth and quality?

Discuss episode 111 at TheRoadTo100K.com Forums

 

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