Five Minutes With Jack Ramblings Of An Insane Internet Marketer

January 30, 2012

Episode-75- IP Diversity and Content Format Diversity

Filed under: Podcast — Tags: , , , , — JackSpirko @ 7:11 pm
Creating Consistant and Great Content is More Important than Its Format

Creating Consistant and Great Content is More Important than Its Format

Okay you get a twofer today!  The fist listener question is about IP diversity in relation to building a site network.  In other words is it bad to have 50 sites on one shared IP, in general the answer is yes but you also don’t need 50IPs for 50 sites and there are many cheap solutions you can enact here.

Next up another listner want to know how important it is or is not to produce daily content in a unified format.  In other words if you were going to produce three pieces of content a week does it matter if you do three different types of content, say a blog post, a podcast and a video or do you need to stay consistent and do say 3 blog posts and make the videos and podcasts extra.

This isn’t quite that easy to say yes or no to.  The reality is content is content and while I think 5 times a week beat the hell out of 3, exactly what form the content takes isn’t that important.  There are deffinitely some advantages though in becoming a “Jack of many trades and a master of one”.  Tune in to hear more about that and some other cool stuff in today’s episode.

Discuss Episode 75 at The Road to 100K Forums

November 21, 2011

Episode-47- Are You An Expert or a Specialist

Filed under: Podcast — Tags: , , — JackSpirko @ 5:29 pm

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What is the difference between a specialist and an expert.  A specialist has highly specialized knowledge that he can use to do something.  From programming a computer, to making a fine piece of furniture or writing a complex self learning algorithm.   Many specialists are to turn a phrase “wicked smart” but that doesn’t make them an expert.  Odds are as a content creator you are likely more of an expert then such highly specialized people.  The key is experts don’t just know things about a subject, they know how to explain things to others who don’t know as much as they do.

Tune in today to learn why you probably are an expert in at least one subject.  More importantly I give you the real secret to making other people see you as the expert that you are.

November 9, 2011

Episode-39- SEO or Just Blow and Go?

Filed under: Podcast — Tags: , , , — JackSpirko @ 3:20 pm

Considering SEO (search engine optimization) was my entire life about 10 years ago you might expect me to come down on the side of highly aggressive and technical SEO, you would be wrong.   While I find SEO to be important and something most site owners do wrong I also feel it is highly secondary to content creation.  Consider that every second you spend on SEO activities is one less second for you to be spending on content creation and interacting with your community.

Tune in today to learn my thoughts on content creation vs. SEO, then tune in tomorrow to hear the components you really do need to do and you need to do right.

~  Jack

September 14, 2010

Episode-34- How to Effectively Reuse Your Previous Content

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 9:44 pm

A member recently asked about reusing your content specifically taking older blog posts and redoing them as podcasts.  There were wondering if this was a good idea and would it be effective as a marketing tactic.  I believe it is first of all because I have successfully done it but additionally consider the following…

  • Many new visitors to your site will not go back and read your early work
  • You “reuse” will not really be just a repeat because you now have new information
  • If you change the form (text to audio) you reach a new market segment
  • If you content is solid people will want to hear new angles on original work
  • You will be shocked how much “new” you can bring when you redo something “old”

The key is don’t just reuse the content bring new value add to the table and your audience will generally be quite happy to listen to or read your latest work.

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