Five Minutes With Jack Ramblings Of An Insane Internet Marketer

April 24, 2012

Episode-110- Using Zello as a Social Media Tool

Filed under: Podcast — Tags: , , , , — JackSpirko @ 5:11 pm
Zello Can Build Relationships and Businesses

Zello Can Build Relationships and Businesses

Last Friday I learned about an app called Zello on my podcast from a listener.  I downloaded it at once because I understood it might be a great tool for communicatioins.  It has a lot of preparedness components so that was my initial take on it.  However, I have now determined that Zello may be one of the ultimate social media applications ever created.

If you remember Nextel Zello is a lot like the old Nextel radio and you can install it on any Android or iPhone for free. Once you set up an account you can then set up “channels” which are like chat rooms in a way.  You can then talk to anyone who joins and is listening to the channel.  I have been talking to my audience on the ride to my office each morning and the results have been awesome, it has formed better relationships, given me a lot of great feedback and ideas and has been FUN AS HELL.

Tune in to learn more about using Zello, find out about the new RoadTo100K Channel and what a Zello conversation sounds like.

Oh and for people that don’t have an Android or iPhone you can run it on your PC or Mac as well.  You can download and learn more about Zello here.

Discuss Episode 110 at TheRoadTo100K

April 12, 2012

Episode-105- Thoughts on Finding and Capitalize on Your Passion

Filed under: Podcast — Tags: , , — JackSpirko @ 6:39 pm

I always say it, “follow your passion”, people like Mark Cuban and MJ Demarco say I am wrong but it doesn’t matter, I just keep on teaching it and demonstrating it works.  The question of “is following your passion a great way to build a business?” isn’t really even worth debating at this point.  There are far to many examples of successful people who did it to render the opposition totally moot on the point.  I think I did a good job or rebutting both MJ Demarco’s and Mark Cuban’s contentions on the subject.

The harder questions are

1.  How do I find my passion or passions?
2.  Once I find my passion how do I capitalize on it and turn it into revenue?

The reality is when you stop seeing things one dimensionally you find dozens of sub niches, macro niches and products and services related to any niche. I go over a few examples in today’s show.

There are also some questions you can ask yourself to find your passions such as…

1.  Over the years at time when you were completely content and not paying attention to a clock or cell phone what were you doing?
2.  When you are in a conversation where you can talk for hours and feel energized at the end, what are you talking about?

Join me today as we take “follow your passion” further by answering the questions, how do you find your passion, how do you define your niche and how do you make it profitable?

Discuss Episode 105 on

April 2, 2012

Episode-101- How Greed Prevents the Building of Wealth

Filed under: Podcast — Tags: , , , , — JackSpirko @ 6:28 pm
Greed In Fact Does Not Create Wealth

Greed In Fact Does Not Create Wealth

I love the TV show The Simpsons (at least I did for years, I feel it has run its course now) and one of my favorite characters is Montgomery Burns, the classic evil and greedy rich man.  While such characterizations may make great TV cartoons, they don’t really express reality.   The truth is very few greedy people every become wealthy.  That doesn’t mean there are no greedy people who are wealthy.  What it does mean is people operating on a greed based dynamic seldom create and more importantly maintain real wealth.

Greed isn’t something that one expresses or doesn’t express based on what they have.  Greed is expressed in the desire to have what someone else has, not something like they have but an actual desire to gain at the expense of another person.  Such people generally see others as greedy based on fallacious projections.  They worry about what the restaurant paid for their steak instead of realizing the quality of the product on the plate.  These people are the ones who “have a great idea but are afraid someone will steal it”.  They are the ones that make 2 dollars selling a hard copy book vs. 12 dollars per unit selling and ebook because they fear people giving it away.

Let’s look at the last one just to see how reverse greed repels profit and wealth.  Let’s say you sell a hard copy book for 12 dollars and your cost is 10 you make two dollars a book.  Now let’s say you sell 5000 books in a year that way you just made 10,000 dollars.  Now let’s say you sell 50% as many as an ebook because as you feared each buyer gave away one copy and they gave it to someone that was going to buy it in the first place.  The reality is the odds of this are longer then winning the lottery but let’s go worst case and say it happens.

  • Scenario One – 5,000 books x a 2 dollar profit = 10,000 dollars in profit
  • Scenario Two – 2,500 books x 11 dollars in profit (1 dollar for the merchant fees) = 27,500 dollars in profit

So even if the worst case scenario occurred here the profit is 275% higher.  You would think the “greedy person” would sniff out this profit but the reality is greed is inherently self damning and self limiting, tune in today for more.

Discuss this Episode at


February 6, 2012

Episode-80- Your “Level” Should not be Considered your “Limit”

Filed under: Podcast — Tags: , , — JackSpirko @ 5:10 pm

Over the weekend I posted a really awesome and I mean really awesome video of Gary Vaynerchuk about working your ass off and he used the phrase “at your level” quite a few times.  I found his use of the term spot on but it concerned me that many may take it the wrong way.  A “level” is not a “limitation”.  Gary’s point was that not everyone is going to be as big as he is, further that he won’t ever be as big as say Bill Gates or Mark Zuckerberg, that we all have “levels” we operate within.

This is true but unfortunately many people assign themselves a level rather than work their asses off to the absolute limits of their limitations and letting that result in their “level” of success.  To me this is why many people end up far less successful than they are capable of.  Tune in today to hear more on this concept.

Discuss Episode 80 at

November 14, 2011

Episode-42- Why Becoming a Successful Entrepreneur is a Noble Pursuit

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 5:29 pm

I firmly believe that becoming a a successful entrepreneur with a sustainable business that pays all their bills is one of life most noble of all pursuits.  The simple fact is that many people have a negative view of money and business owners, such people are generally destined to remain slaves to a system of employment until they become slaves to some sort of pension system.  The problem is those people tend to think that they are some how more noble or benevolent than those who build something of their own.

The reality is if you want to have the freedom to always follow your own moral principles 100% of the time, 100% of the way you want to requires freedom.  To me building a life where you can always stick to your principles is very noble.

Tune in today while we discuss…

  • What freedom really is
  • The black line most people will never cross
  • The thick gray line around the black one and the misery factor it creates
  • Why some people feel they “can’t afford” to stick 100% to their principles
  • How a belief that “keeping a job” is noble holds many people back
  • How a successful business eliminates the temptation to cross into your gray area
  • A lesson from my father, fire customers when they violate your principles
  • Why everyone has morals, even criminals and the role such morals play in our lives


November 11, 2011

Episode-41- Why Passion is the Key to Success

Filed under: Podcast — Tags: , — JackSpirko @ 4:00 pm

Four months ago I interviewed a guy named MJ Demarco on The Survival Podcast.  He is the author of a book called, The Millionaire Fastlane.  One of the subjects we discussed was if following your passion was a good idea in business.  He came down solidly in the camp of no, of course I felt exactly the opposite.  Tune in today to hear why even MJ eventually conceded that I was correct and even he way following his passion.

Tune in today to hear…

  • What romantic relationships teach us about passion in business
  • Why only true passion is strong enough to drive you to success
  • The start reality in a one man business, nothing happens unless you do it
  • Why you really could build a business based on something stupid like Smurfs
  • How the internet can make a mental illness profitable
  • Why your site isn’t worth much in the first 6 months but that is when you have to work the hardest
  • The concept that a website is “internet real estate” and what that means

Resources for Today’s Show

August 13, 2010

Episode-22- Passion, Persistence and the Rules of Business

Filed under: Podcast — Tags: , , — JackSpirko @ 10:35 pm

Okay you have heard me say it that there is nothing more important in building a business than passion.  You have heard me state that if you have enough passion you can make a successful business in any niche.  Recently during  an interview with Interesting Times Magazine though the editor took exception to that, stating he had friends that have been following  a passion persistently for many years but were not really successful.   The issue with this is persistence and passion are not enough on their own, to win in business you must follow the “rules of business”, today we discuss a few of the most important ones.

Some of the rules of business that must be followed include…

  • You must have an underlying process that “runs” things
  • Customers must be “trained” to buy from you
  • Doing business with you must be “easy”
  • You must deliver a product in the desired “format”

Of course there are more rules of business that we will cover in future episodes but these four are the ones that are most often lacking especially in small online concerns.

July 21, 2010

I think Gary Vaynerchuk and I are Long Lost Brothers

Filed under: Marketing Commentary — Tags: , , — JackSpirko @ 5:47 pm

Much of what I say and have said about business for years is so in sync with what Vaynerchuk talks about it may seem that we are plagiarizing each other.  This time though at least I got the message out first!  On July 13th, I did Episode 7 of Five Minutes with Jack called, “Don’t Deny Your True Nature“, it was in response to someone that said following your passion is bad advice for most people and that someone has to do the hard dirty jobs.

So on January 20th Gary Vaynerchuck releases the video below.  If you ever get a chance to talk to Gary tell him that he needs to answer my emails and we need to talk.  Once you watch Gary’s video (which is stellar as always) watch my episode 7 again and while there are some difference, I mean he doesn’t use a snake now does he notice how similar the objections and responses are.

By the way I am about to tape a few more episodes, sorry about none on Monday and Tuesday but I was off at Big Bend National Park doing a Project with ITS Tactical.

July 13, 2010

Episode-7- Don’t Deny Your True Natue – A Lesson From A Snake

Filed under: Podcast — Tags: , , — JackSpirko @ 12:26 am

I recently received a comment on The Survival Podcast blog in response to my advice to “always follow your passion” where the commenter stated.

“In my opinion “following your passion” is bad advice for most people. To say that everyone should follow their passion is like saying that everyone should go to collage.”

This actually concerns me a great deal that many people think this way. I want to be clear that I have no issues with taking a hard and even shitty job to pay the bills when you have to. I have nothing but respect for tough jobs that really take a lot of work for very low pay, if that is where you are in life.

I was there one time myself, I worked in a turkey farm cleaning up the kill and processing rooms at 15. When I first got out of the Army I worked for just over minimum wage in a ware house packing boxes 10 hours a day, the temperature during the summer was about 130 degrees, no exaggeration.

To earn a living we all do what we have to, when it is required of us. That beats the hell out of living on welfare like a sponge. I don’t have any problem with people working in tough even soul sucking work when required.

What I have a massive issue with is people doing it with a belief that it is their limit that it is all they will ever have. When I say follow your passion I mean chase it, believe you can find it and believe you can make it your life’s work. It may take a long time to discover it, longer to make it what you do as a living but never believe it is beyond you.

The big thing is don’t forget your true nature, who and what you really are as a human being. Work for the sake of work is a toxin, hard work is fine just make sure you are doing it in a way to build your life and make it better.

Powered by WordPress