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 Episode-67- The Unique Qualities of Video for Marketing, Selling and Building Brand [ 15:34 ] Play Now | Play in Popup | DownloadBack in 2008 convincing companies that video especially on YouTube had a role in promoting their businesses was an up hill battle. I can’t tell you how many uptight dumbasses in suits told me how YouTube was “unprofessional” or “sophomoric” and “didn’t apply to their business”. Today almost every company that told me this [...] I know I have given most of you the feeling that I don’t like physical products as an entrepreneur. That really isn’t the case at all, it is simply more accurate to say that I prefer informational or soft products for the online business model. There are many reasons but the biggest is that [...] Episode-9- The Importance of Branding and Personal Brand [ 6:36 ] Play Now | Play in Popup | DownloadMost small business people and definitely most individuals with blogs, forums, podcasts etc really tend to miss a few things when it comes to branding. The problem is most evident with affiliate marketers who sell via programs like ClickBank and Amazon or use 3rd party advertising like adsense or kontera as a primary [...] |
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