Five Minutes With Jack Ramblings Of An Insane Internet Marketer

January 10, 2012

Episode-67- The Unique Qualities of Video for Marketing, Selling and Building Brand

Filed under: Podcast — Tags: , , — JackSpirko @ 7:18 pm

Back in 2008 convincing companies that video especially on YouTube had a role in promoting their businesses was an up hill battle.  I can’t tell you how many uptight dumbasses in suits told me how YouTube was “unprofessional” or “sophomoric” and “didn’t apply to their business”.  Today almost every company that told me this has an online video presence.  People love video today and most agree that it…

  • Improves conversion
  • Builds brands
  • Creates followers
  • And promotes viral marketing

Very few marketers especially in the corporate space though seem to understand WHY it does these things so well.  Today I am going to explain the why behind them, tell you how to maximize that and help you get over “fear of the camera” if you suffer from it.

Discuss Episode 67 on The Road to 100K Forums

December 5, 2011

Episode-52- Physical Products and Personal Branding

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 6:45 pm

I know I have given most of you the feeling that I don’t like physical products as an entrepreneur.  That really isn’t the case at all, it is simply more accurate to say that I prefer informational or soft products for the online business model.  There are many reasons but the biggest is that you can easily scale up even as a one man show with out a lot of complexities and expenses.  Meaning I can sell 10 or 200 eBooks and other then perhaps some customer service stuff I don’t have to do any more work.  I can even sell 5,000 and not really do any more work.  Hell I can sell 10,000, etc.

That doesn’t mean that physical products don’t have some real advantages when done properly.  I discuss quite a few of these today.  However, what really spawned this episode was the contention that personal branding, blogging, etc. doesn’t really work in the physical product industry.  Of course the reality is every business needs to be in the social media, blogging, etc space.  What often gives people the view that it “doesn’t work” is quite simply that the corporate people doing it today are self absorbed idiots.  So people figure if a Fortune 500 company isn’t getting results, neither will they.  Don’t make this mistake!

To be blunt just because a guy with a Master’s Degree is an idiot doesn’t mean you have to be one too!

July 13, 2010

Episode-9- The Importance of Branding and Personal Brand

Filed under: Podcast — Tags: , , , — JackSpirko @ 3:14 pm

Most small business people and definitely most individuals with blogs, forums, podcasts etc really tend to miss a few things when it comes to branding.   The problem is most evident with affiliate marketers who sell via programs like ClickBank and Amazon or use 3rd party advertising like adsense or kontera as a primary source of revenue.

The reality is you need to focus on two primary brands, the first in your “company” or more accurately your output, your blog, your products or what ever you present to the world.  It must be presented as UNIQUE not just more of the same.  The second is your personal brand, this is true even as a blogger who blogs in first person.  The blog is the “output” beyond the fact that it is your blog what about the blog itself is unique, where is the content sourced from, how is it presented, etc.  These are just examples you can determine your unique attributes for yourself but they must be part of  your branding efforts.

Personal brand can and is often linked to company brand but for real leverage must extend beyond it, as it leads you to be able to create some level of separation between what you do and who you are.   Of the two personal brand is far more important, it applies equally to the professional employee and to the entrepreneur.

By focusing on these two forms of branding the individual entrepreneur creates…

1.  Create new business and opportunity down the road

2.  Develop income from your company brand that exists out side of your efforts

Powered by WordPress