Five Minutes With Jack Ramblings Of An Insane Internet Marketer

April 18, 2012

Episode-107- Broad, Phrase, Exact, CTR – Cracking The AdWords Code

Filed under: Podcast — Tags: , , , — JackSpirko @ 4:23 pm
Crack the AdWords Code

Crack the AdWords Code

So I have often suggested Google AdWords as a source of targeted traffic but I haven’t really gone into the mechanics of AdWords yet, so we are going to do that today.  The truth is AdWords can be the most targeted and high quality traffic that you can get your hands on or it can be a complete money sink with little to no ROI.  Today I am going to cover the basics of understanding and using AdWords.  If you want to become a complete AdWords Yoda I advise you to check out Perry Marshall’s resources for AdWords, it is the best resource I have ever found on the subject.

Today I will cover the following concepts that will help you better utilize AdWords…

1.  Broad phrase match, what it means, how it can hurt you

2.  Phrase match and how it works

3.  Exact match and when it might go to far

4.  Content network, cheap traffic or money sink depending on how you use it

5.  CTR – Click Though Rate and how it effect cost per click

6.  Split testing ads for maximum CTR and lowest cost per click

7.  Negative key works and how they are your best defense against waste

8.  Conversion tracking and why it is a must

Resources for this Episode

Discuss this Episode at TheRoadTo100K Forums

February 3, 2012

Episode-79- Creative Ways to Use StumbleUpon’s Paid Discovery

Filed under: Podcast — Tags: , , , , — JackSpirko @ 6:27 pm
I Really Love StumbleUpon

I Really Love StumbleUpon

Recently I mentioned a bit about StumbleUpon as a source of paid advertising traffic and that has sparked some follow up questions.  Mainly how do I use it?  I think a lot of you guys may have signed up for the “user side” of it.  If you want to buy traffic from Stumble you need to set up an account as a StumbleUpon Advertiser.   They refer to this as “paid discovery”.

They big issue with Stumble is that it is more of a social networking and viral type of traffic stream.  While I feel this is extremely powerful you have to think that way when building a landing page.  Most likely if you send traffic to a typical “sales page” they likely will not approve you.  Further even if they did you wouldn’t get very good results anyway.   Some ways to get the best bang for the stumble buck would include…

  • Use quizzes and the score page to capture subscribers by asking for feedback
  • Use video embedded in a blog post to gain commenters, subscribers, YouTube subs, etc.
  • Build a photo slide show and do the same thing
  • Tie in the above with the WordPress ThankMe Later Plugin

Join me today as I actually come up with info capture campaigns for StumbleUpon while doing the episode and driving my F-350 Super Duty and one again you will realize how bad to the bone WordPress is.

Discuss Episode 79 at The Road to 100K Forums

January 25, 2012

Episode-72- Thoughts on Paid Advertising with Google AdWords and StumbleUpon

Filed under: Podcast — Tags: , , , — JackSpirko @ 6:12 pm
Paid Advertising Can Pay Big Dividends

Paid Advertising Can Pay Big Dividends

I have been getting a lot of questions on paid advertising options lately and also noticed a lot of chatter at the Road to 100K Forum as well so I figured it was time for an episode on it.  The reality is paid advertising is a great source of traffic and indeed with PPC models it can be guaranteed traffic.

It is however far more complex than just buying a bunch of words, frankly that is a great way to loose your ass.  Kind of like going to Vegas and playing roulette you could hit a big home run but it is doubtful.  In fact you are more likely to hit 37 to 1 on a roulette wheel than hit a home run with a buy and hope approach to PPC.

In fact the first step is to get good anlalytics into place and have clear defined measurable goals for the traffic you are buying.  Until you do that you really have no idea if the results you are getting are “good” or “okay” or “bad”.  With out metrics those terms don’t mean a thing.

Resources for this episode…

Discuss Episode 72 at The Road to 100K Forums

August 18, 2010

Episode-26- Promoting and Marketing a Podcast

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 7:02 pm

Today’s episode of Five Minutes With Jack covers some of the unique attributes of promoting a podcast vs. a typical blog or a website.

I received the following question from a listener

“Hello jack,

I have been listing to the Survival Podcast for about 6 month. First, I just want to thank you. I am now working my way backwards to all your older podcasts.  I have a question concerning the way you set up your pod cast. When you first started how did you get your voice out there once you loaded it up on line. Is there a different way to promote a pod cast oppose to say a blog post?

I have a web site called and right now its primarily a political rant but I don’t just want to be a barer of bad news all the time, as well, I know I need to get a brand out there that people can get real info from outside of just my political opinion.

I started to use the term ”modern American Patriot” , I know, I kinda stole the modern part from you…but it makes sense. I was thinking about using my pod cast to try to capture an email list. Also, I was thinking of adding gardening, getting out of debt, getting armed, importance of the family and parenting and tie them all into whats going on in America today which I believe are aspects of the modern American patriot.

I just wanted to get your opinion.

Thank you jack once again, keep up the good work!”

The reality is promotion of a podcast is like promoting any website or business but there are some unique advantages you will want to leverage and some standard marketing guidelines you will want to follow, tune in for full details.

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