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Episode-109- If Don’t Have Time to Write a Book, Speak a Book

Okay so I am the “insane internet entrepreneur” but have I now gone over the deep end? How the hell do you speak a book, not an audio book but an honest to God real book with pages and covers, etc. It is called transcription, you make a recording and pay someone to transcribe [...]

Episode-102- Thoughts on Things Like Zazzle or Cafe Press

One of you guys asked me about using sites like Zazzle to sell items like T-shirts vs. doing your own fulfillment. The simple way to look at this is why are you selling something like t-shirts, hats and mugs? Is it

1. As adjudicative revenue and mostly because you audience wants them.

or

2. [...]

Episode-99- How to Effectively Gain Relationships and Sponsors Part 1

So on Monday I told you how NOT to reach out to other site owners for links or reviews, etc. I realized though that my rant while likely entertaining really didn’t tell you the right way to do things. So today I am making that right. Not only will I tell you how to [...]

Episode-95- How Any Business Can Use “High Tech and High Touch” Marketing Online

Often when I talk about well, any form of online marketing the excuses begin to flow. Well my business is different, we only sell locally, we sell a physical product and don’t ship it, yadda yadda yadda, My response BULLSHIT. Business is business folks! There are certain rules to business with a key one [...]

Episode-74- Thoughts on a Service Based Business

Services are a High Margin Product whe Run Effectively

It is well known that I prefer a informational or soft product to a hard product for online marketing. I am not anti physical product or anything I just know for a fact margins and logistics are much better with a non physical product.

[...]

Episode-54- The Truth about Wealth Creation

Do You Really Understand Wealth Creation

Join me today as I discuss an total idiot of an author who did an article in a recent edition of “Countryside and Small Stock Journal“. I really like this magazine by the way but this article which was called, “The Myth of Wealth” was complete idiocy. [...]

Episode-45- A New Look at the 1000 True Fans Model

Technium ran an article a few years back called 1000 True Fans and it was a big hit with internet based entrepreneurs. The reason was simple, it took what seems like a huge task, (earn a living doing what you love) and broke it down into an easy to understand and very doable concept. [...]

Episode-25- Defining the Who, What and How

Today’s episode of Five Minutes with Jack focuses on Defining the Who, What and How of your target market demographic.

The last few episodes were really a series and this one wraps them up before we go on to a new subject. Up till now we have simplified marketing by stating that the [...]

Episode-24- The Golden Trifecta of Product Marketing

Today’s episode of Five Minutes With Jack helps you to define the golden trifecta of product marketing.

In my last episode I discussed how there are only two types of marketable products and they are needed and desired. The smart marketer of course wants to sell to the want vs. the need because [...]

Episode-23- There are Only Two Types of Products

I can hear you now, “two types of products, nonsense!”, but alas it is true. Of course you could make a list of soft products, hard products, consumer, b2b and keep going. Paper, metal, plastic – on and on right. In so many places and so many sectors you can go down list after [...]