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Services are a High Margin Product whe Run Effectively It is well known that I prefer a informational or soft product to a hard product for online marketing. I am not anti physical product or anything I just know for a fact margins and logistics are much better with a non physical product. [...] Do You Really Understand Wealth Creation Join me today as I discuss an total idiot of an author who did an article in a recent edition of “Countryside and Small Stock Journal“. I really like this magazine by the way but this article which was called, “The Myth of Wealth” was complete idiocy. [...] Technium ran an article a few years back called 1000 True Fans and it was a big hit with internet based entrepreneurs. The reason was simple, it took what seems like a huge task, (earn a living doing what you love) and broke it down into an easy to understand and very doable concept. [...] Today’s episode of Five Minutes with Jack focuses on Defining the Who, What and How of your target market demographic. The last few episodes were really a series and this one wraps them up before we go on to a new subject. Up till now we have simplified marketing by stating that the [...] Today’s episode of Five Minutes With Jack helps you to define the golden trifecta of product marketing. In my last episode I discussed how there are only two types of marketable products and they are needed and desired. The smart marketer of course wants to sell to the want vs. the need because [...] I can hear you now, “two types of products, nonsense!”, but alas it is true. Of course you could make a list of soft products, hard products, consumer, b2b and keep going. Paper, metal, plastic – on and on right. In so many places and so many sectors you can go down list after [...] |
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