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Google’s Privacy Policy and its Implications on Personal Search, SEO and Targeted Advertising

Google’s new privacy policy has a lot of people concerned. I am pretty concerned about a few aspects of it myself. However this video looks at what it means to us as marketers, how personalized search will evolve along with how ad serving technology will evolve.

Understanding Googles New Privacy Policy, Personalized Search [...]

Episode-31- What exactly is “link juice” and how does it work?

So what is link juice? What do SEOs (search engine optimizers) mean when they say they are looking to gain link juice? It really comes down to the power delivered from one web page to the next via a link.

Link Power or Juice is Really Comes Down To…

How many links the page [...]

Episode-26- Promoting and Marketing a Podcast

Today’s episode of Five Minutes With Jack covers some of the unique attributes of promoting a podcast vs. a typical blog or a website.

I received the following question from a listener

“Hello jack,

I have been listing to the Survival Podcast for about 6 month. First, I just [...]

Episode-21- Using the SEO Smartlinks WordPress Plugin

SEO Smartlinks is one of the most powerful plugins for WordPress and its use goes far beyond SEO.  This episode shows you how to use this plugin to promote affiliate links, optimize for SEO and create convenience for your site visitors.

Some things you can do with SEO Smartlinks

Build links for affiliate programs [...]

Episode-19- Building Links with Article Marketing

I received the following question from one our members here at JackSpirko.com…

“Jack, My #1 mission with my blogs is to always provide quality content. Give readers a reason to want to come back. That’s my main focus at the moment in the infancy of my blogs. I do want to earn [...]

Episode-5- Understanding the Long Tail of Search Marketing

So what is the long tail, it is really a concept that effects any large scale distribution environment.  Consider the book market, at any one time the best sellers list accounts for a huge amount of daily book sales.  Yet there are millions of other books that each sell perhaps only one or [...]