Five Minutes With Jack Ramblings Of An Insane Internet Marketer

February 2, 2012

Google’s Privacy Policy and its Implications on Personal Search, SEO and Targeted Advertising

Filed under: Videos — Tags: , , — JackSpirko @ 12:42 am

Google’s new privacy policy has a lot of people concerned. I am pretty concerned about a few aspects of it myself. However this video looks at what it means to us as marketers, how personalized search will evolve along with how ad serving technology will evolve.

Understanding Googles New Privacy Policy, Personalized Search and Ad Serving Technology from Jack Spirko on Vimeo.

September 3, 2010

Episode-31- What exactly is “link juice” and how does it work?

Filed under: Podcast — Tags: , , — JackSpirko @ 7:48 pm

So what is link juice? What do SEOs (search engine optimizers) mean when they say they are looking to gain link juice? It really comes down to the power delivered from one web page to the next via a link.

Link Power or Juice is Really Comes Down To…

  • How many links the page linking to you has linking in to it
  • The quality of the pages linking in and how many links they themselves have
  • How many links the page linking to you has on it
  • Weather or not the you link back to that page

There are more factors of course tune into the video or audio to hear how to simplify this concept and use it in your link building.  You will also hear about “reverse depth” the following image should help with that explaination.

Building Flat Links vs. Deep Reverse Link Structure

Building Flat Links vs. Deep Reverse Link Structure

August 18, 2010

Episode-26- Promoting and Marketing a Podcast

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 7:02 pm

Today’s episode of Five Minutes With Jack covers some of the unique attributes of promoting a podcast vs. a typical blog or a website.

I received the following question from a listener

“Hello jack,

I have been listing to the Survival Podcast for about 6 month. First, I just want to thank you. I am now working my way backwards to all your older podcasts.  I have a question concerning the way you set up your pod cast. When you first started how did you get your voice out there once you loaded it up on line. Is there a different way to promote a pod cast oppose to say a blog post?

I have a web site called rememberwethepeople.com and right now its primarily a political rant but I don’t just want to be a barer of bad news all the time, as well, I know I need to get a brand out there that people can get real info from outside of just my political opinion.

I started to use the term ”modern American Patriot” , I know, I kinda stole the modern part from you…but it makes sense. I was thinking about using my pod cast to try to capture an email list. Also, I was thinking of adding gardening, getting out of debt, getting armed, importance of the family and parenting and tie them all into whats going on in America today which I believe are aspects of the modern American patriot.

I just wanted to get your opinion.

Thank you jack once again, keep up the good work!”

The reality is promotion of a podcast is like promoting any website or business but there are some unique advantages you will want to leverage and some standard marketing guidelines you will want to follow, tune in for full details.

August 10, 2010

Episode-21- Using the SEO Smartlinks WordPress Plugin

Filed under: Podcast — Tags: , , , , — JackSpirko @ 6:58 pm

SEO Smartlinks is one of the most powerful plugins for WordPress and its use goes far beyond SEO.  This episode shows you how to use this plugin to promote affiliate links, optimize for SEO and create convenience for your site visitors.

Some things you can do with SEO Smartlinks

  • Build links for affiliate programs
  • Build links to “showcase” articles on your website
  • Optimize internal linking structure on your blog for onsite SEO links
  • Optimize links for SEO with external links to your other sites
  • Create link exchanges with other web site owners (3 way if you are smart)
  • Create links to commonly mentioned authority sites (CNN, ESPN, Google, etc)

What ideas for this plugin can you come up with?

August 9, 2010

Episode-19- Building Links with Article Marketing

Filed under: Podcast — Tags: , , — JackSpirko @ 6:27 pm

I received the following question from one our members here at JackSpirko.com…

“Jack, My #1 mission with my blogs is to always provide quality content. Give readers a reason to want to come back. That’s my main focus at the moment in the infancy of my blogs. I do want to earn some money (of course) but I try for now to stay focused on providing quality content.

But I also understand the importance of driving traffic to your site. What are your thoughts on using sites like ezinearticles.com to drive traffic to your main sites. I’ve heard some say you should post 80% of your articles on ezinearticles with links back to your sites and try to write 100 ezinearticles in the first month or 2.

I know being an entrepreneur is hard work, but is this really what it takes. I’m kinda leaning towards the philosophy of building a loyal group of followers over time by providing quality content. Sorry this is so long….hit me back if you get a chance.”

This video is my response to that question along with questions like, What effect on traffic and search engine ranking does building links on sites like ezinearticles.com have on your site?  How many articles should you write for such sites?  How much is too much?  Why should you spend more time writing for your own site than a third party site?

July 10, 2010

Episode-5- Understanding the Long Tail of Search Marketing

Filed under: Podcast — Tags: , , — JackSpirko @ 10:59 pm

So what is the long tail, it is really a concept that effects any large scale distribution environment.  Consider the book market, at any one time the best sellers list accounts for a huge amount of daily book sales.  Yet there are millions of other books that each sell perhaps only one or two copies a month.  However collectively there are more books sold by the collective “long tail” than are sold by the collective top 100.

With search phrases on Google and other search engines it works the same way.  Certain terms like “cell phone” have huge search volumes but are also highly competitive.  Yet a term such as “cell phone service in Gary Indiana” may only get a few dozen searches a month.  By carefully targeting say a few dozen to a few hundred highly relevant long tail terms to your website over say 6 months it is relatively easy to build at least a basic search engine presence in any nice.

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