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Google’s new privacy policy has a lot of people concerned. I am pretty concerned about a few aspects of it myself. However this video looks at what it means to us as marketers, how personalized search will evolve along with how ad serving technology will evolve.
Understanding Googles New Privacy Policy, Personalized Search [...]  Episode-71- The Importance and Impact of Domain Structure [ 13:41 ] Play Now | Play in Popup | DownloadJust How Important is the Structure of Your Domain Name? I have had a version of the following question no less than 12 times this month so far… How important is it to get a domain that is a dot com and exactly matches your primary key word or phrase?
Episode-69- Another Look at Selling Links, SEO Link Effects and Making Money [ 15:59 ] Play Now | Play in Popup | DownloadBased on some of the questions and feedback on Episode 66 on the Road to 100K forum I really don’t think I did a good job fulling explaining things like… Why people actually buy links What makes links have value How Text Link Ads Works Why buyers care about traffic even though that isn’t [...] Recently in Episode 39, I stated that most bloggers, podcasters, forum owners, videographers, etc. should spend most of their time on making great content and very little time jacking around with SEO (search engine optimization). I won’t rehash it here, if you want to know my views on this, just listen to Episode 39. [...] Considering SEO (search engine optimization) was my entire life about 10 years ago you might expect me to come down on the side of highly aggressive and technical SEO, you would be wrong. While I find SEO to be important and something most site owners do wrong I also feel it is highly secondary [...] So what is link juice? What do SEOs (search engine optimizers) mean when they say they are looking to gain link juice? It really comes down to the power delivered from one web page to the next via a link. Link Power or Juice is Really Comes Down To… How many links the page [...] They just might be! Let’s face it unless your site is very buzz worthy or you have major exposure it is almost a requirement that you take proactive steps beyond “writing great content” to get links. Today’s post is not about how to get the links but how not to get burned in the [...] Talk to a new person to seach marketing and they may not even know what a title or description tag is, perfectly understandable. Talk to a novice search marketer and they may have a rudimentary understanding of what these factors are, how to use them and how they effect things, fair enough. The [...] Episode-5- Understanding the Long Tail of Search Marketing [ 4:21 ] Play Now | Play in Popup | DownloadSo what is the long tail, it is really a concept that effects any large scale distribution environment. Consider the book market, at any one time the best sellers list accounts for a huge amount of daily book sales. Yet there are millions of other books that each sell perhaps only one or [...] |
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