Five Minutes With Jack Ramblings Of An Insane Internet Marketer

July 13, 2012

Episode-123- Ad “Muting”, Playing with Bing, Pictures Rule All on FB and More

Filed under: Podcast — Tags: , , , , — JackSpirko @ 5:46 pm

So it is Friday and time for another edition of Five Minutes with Jack, the 5 minute podcast that is 60 minutes long on average, such is the ramblings of an insane internet entrepreneur.  Today I have some new and cool and different stuff along with a typical ass kicking level of motivation to just get your ass to work and get going.

Join Me Today As We Discuss…

  • Google ads Ad Muting, why it could be great or pointless
  • Bing Maps and an Experiment I Want Your Help With (this can be cool)
  • If you want real results on Facebook post pictures, they rule all
  • How to build a multi contributor blog that kicks ass – why most fail
  • Thoughts on the monetization of your own persona data (for yourself double edged knife)
  • Why I love but never use social bookmarking
  • Why your blog should look good, flow good and feel professional (spend 300 bucks guys!)
  • Setting up a fake blog on a sub-domain and playing with it and installing everything
  • Once again why I recommend HostGator for most of you
  • The power of action even when it gives initial poor results

Discuss this Episode on TheRoadTo100K Forum

April 24, 2012

Episode-110- Using Zello as a Social Media Tool

Filed under: Podcast — Tags: , , , , — JackSpirko @ 5:11 pm
Zello Can Build Relationships and Businesses

Zello Can Build Relationships and Businesses

Last Friday I learned about an app called Zello on my podcast from a listener.  I downloaded it at once because I understood it might be a great tool for communicatioins.  It has a lot of preparedness components so that was my initial take on it.  However, I have now determined that Zello may be one of the ultimate social media applications ever created.

If you remember Nextel Zello is a lot like the old Nextel radio and you can install it on any Android or iPhone for free. Once you set up an account you can then set up “channels” which are like chat rooms in a way.  You can then talk to anyone who joins and is listening to the channel.  I have been talking to my audience on the ride to my office each morning and the results have been awesome, it has formed better relationships, given me a lot of great feedback and ideas and has been FUN AS HELL.

Tune in to learn more about using Zello, find out about the new RoadTo100K Channel and what a Zello conversation sounds like.

Oh and for people that don’t have an Android or iPhone you can run it on your PC or Mac as well.  You can download and learn more about Zello here.

Discuss Episode 110 at TheRoadTo100K

March 21, 2012

Episode-98- If No One Talks Shit About You, You Have Yet to Make a Difference

Filed under: Podcast — Tags: , , — JackSpirko @ 10:00 pm

Today’s episode is something that came up during discussion of a chapter of my book I am working on.  I simply told her, “see these companies that want to control everything don’t realize that your not successful until someone is talking shit about you”, she responded by telling me that “I must be very successful”.  Of course I laughed at that but I told her she was 100% correct.

Think about some of the most successful brands on the planet…

  • Microsoft
  • Apple
  • Nike
  • Rush Limbaugh
  • Oprah
  • Donald Trump

If you are tempted right now to comment negatively or positively about any of the above you just proved my point for me.  Each of the above is a billion dollar brand.  Some hate them, some love them, some don’t care but all have people saying negative things about them.

The key with reputation management is to know what to respond to, when to respond to it and how it should be countered.  Also you need to know when to not give a cat’s ass and simply rock on.

Discuss Episode 98 at TheRoadTo100K Forum

March 16, 2012

Episode-96- Rush Limbaugh Proves Big Media’s Complete Ignorance On Social Media

Filed under: Podcast — Tags: , , , — JackSpirko @ 5:45 pm

As I drove back from my appearance on The Glenn Beck Show yesterday I found myself flipping channels to various Talk Radio stations.  I came across Rush Limbaugh and normally don’t really like to listen to him but he was talking about “finally getting on board with Twitter”.  I thought it might be interesting and well, it was, it showed me how ignorant of social media main stream media really is.

Limbaugh’s Twitter rocked to over 114,000 followers in a day, sounds good but notice he doesn’t follow anyone, no one back.  He as posted three tweets and all are basically self serving.  He hasn’t replied to a single @ shout and I am sure there have been many.  I would normally say a day is too quick to judge BUT this time it isn’t because I listened to him spew nonsense such as, “so if you follow me and simply click retweet, everyone you are following will see what I tweeted”.  Newsflash for Rush you got it exactly backwards there.

So what though, so an older guy dyed in the wool of main stream talk radio doesn’t get the technical aspects of twitter at least he is in the game right?  Well, it isn’t the technical issues that really are proof of total ignorance here, it is the total lack of what media like twitter and facebook really are!  Twitter is about building individual relationships, they let big time people with tons of followers make caring about their fans somewhat scalable.  You can’t answer everyone but you can answer some.  You don’t need to tweet about buying bread but you can tweet about some aspects of your life beyond the brand and let people know you better.

The good news as long as big media keeps this up we own the space, tune in for more.

I do want to point out I don’t have anything against Rush, he isn’t my cup of tea to listen to but I have no axe to grind.  He is just one example of many of big media have no clue about relationship marketing and social media.  I consider Donald Tump a very smart business man and I went on record saying he blog sucked many years ago.

Discuss Episode 96 at TheRoadTo100K.com

March 13, 2012

Episode-95- How Any Business Can Use “High Tech and High Touch” Marketing Online

Filed under: Podcast — Tags: , , , — JackSpirko @ 4:34 pm

Often when I talk about well, any form of online marketing the excuses begin to flow.  Well my business is different, we only sell locally, we sell a physical product and don’t ship it, yadda yadda yadda,  My response BULLSHIT.  Business is business folks!  There are certain rules to business with a key one being that people want to do business with people.  I don’t care if the product is software for a global company, a podcast or even used tires.

Yes used tires!  Tune in today to hear how my father basically used the same business model I use today to sell used tires in Jacksonville Florida in the 70s and 80s.  Of course he had no internet to work with back then but the way he did business is exactly how I teach today in 2012.  The reality is the internet isn’t your business it is a communications platform on which you conduct business.

Discuss Episode 95 at TheRoadTo100K.com

February 3, 2012

Episode-79- Creative Ways to Use StumbleUpon’s Paid Discovery

Filed under: Podcast — Tags: , , , , — JackSpirko @ 6:27 pm
I Really Love StumbleUpon

I Really Love StumbleUpon

Recently I mentioned a bit about StumbleUpon as a source of paid advertising traffic and that has sparked some follow up questions.  Mainly how do I use it?  I think a lot of you guys may have signed up for the “user side” of it.  If you want to buy traffic from Stumble you need to set up an account as a StumbleUpon Advertiser.   They refer to this as “paid discovery”.

They big issue with Stumble is that it is more of a social networking and viral type of traffic stream.  While I feel this is extremely powerful you have to think that way when building a landing page.  Most likely if you send traffic to a typical “sales page” they likely will not approve you.  Further even if they did you wouldn’t get very good results anyway.   Some ways to get the best bang for the stumble buck would include…

  • Use quizzes and the score page to capture subscribers by asking for feedback
  • Use video embedded in a blog post to gain commenters, subscribers, YouTube subs, etc.
  • Build a photo slide show and do the same thing
  • Tie in the above with the WordPress ThankMe Later Plugin

Join me today as I actually come up with info capture campaigns for StumbleUpon while doing the episode and driving my F-350 Super Duty and one again you will realize how bad to the bone WordPress is.

Discuss Episode 79 at The Road to 100K Forums

December 13, 2011

Episode-58- Email, The Orginal Social Media?

Filed under: Podcast — Tags: , , — JackSpirko @ 5:28 pm

Social media is king today it seems, everyone now accepts that FaceBook and Twitter are part of any good marketing plan.  I remember not long ago talking to corporate executives who told me things like…

  • FaceBook is just for kids
  • YouTube is amateurish our video needs to be hosting on our site
  • Twitter doesn’t make sense for a “real” business

What I attempted to communicate to these people was that “social media” was simply the evolution of how people communicate.  I often explained how email transformed every business and it seemed their memory of a business without email had been erased along with similar objections that came up when email first surfaced.

Well, of course today we are mostly past this stage, every catalog that comes in the mail for the Christmas season will likely have social media icons on them.  But was I own to something even back then, was email the first social media?

More importantly to us as marketers, what does this communications evolution mean to us in how we market our sites and our personal brands?  Tune in today to find out my thoughts on this.

December 9, 2011

Episode-56- Ways to make your site sticky

Filed under: Podcast — Tags: , , , , — JackSpirko @ 5:10 pm

Today I want to talk about how using plugins, email lists, social media and forums can all be used to help you succeed at improving the stickiness of your site. One way to define a sticky site is…

“A website so rich in content and features, and so well organized, that visitors feel compelled to stick around for quite a long time and come back often.”

Yet as you will hear today while everything does indeed hinge on content there are many other avenues that can improve your visitor return rates.

December 5, 2011

Episode-52- Physical Products and Personal Branding

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 6:45 pm

I know I have given most of you the feeling that I don’t like physical products as an entrepreneur.  That really isn’t the case at all, it is simply more accurate to say that I prefer informational or soft products for the online business model.  There are many reasons but the biggest is that you can easily scale up even as a one man show with out a lot of complexities and expenses.  Meaning I can sell 10 or 200 eBooks and other then perhaps some customer service stuff I don’t have to do any more work.  I can even sell 5,000 and not really do any more work.  Hell I can sell 10,000, etc.

That doesn’t mean that physical products don’t have some real advantages when done properly.  I discuss quite a few of these today.  However, what really spawned this episode was the contention that personal branding, blogging, etc. doesn’t really work in the physical product industry.  Of course the reality is every business needs to be in the social media, blogging, etc space.  What often gives people the view that it “doesn’t work” is quite simply that the corporate people doing it today are self absorbed idiots.  So people figure if a Fortune 500 company isn’t getting results, neither will they.  Don’t make this mistake!

To be blunt just because a guy with a Master’s Degree is an idiot doesn’t mean you have to be one too!

September 21, 2010

Episode-36- Priming the Social Media Pump

Filed under: Podcast — Tags: , , , — JackSpirko @ 7:38 pm

I think far to many people are seeking a quick ROI from social media and I think this applies to both small entrepreneurs and larger companies who are now finally poking around in the social media sphere.  What I see going on with most businesses in the social media space right now is wanting to take before they give.  The hope is to show up, create a twitter account, a facebook page, pay some intern to do a few updates and start harvesting new incremental business.

Speaking bluntly it doesn’t work that way in social media and today I am formally rendering my confession, I used to do the same thing.  When I first say social media I looked at is a lot like SEO, learn the system, manipulate it and gain traffic with it.  I had limited success with this approach but when I quite trying and stated to simply SERVE my audience in the social media space everything changed.

Today if I were asked what my ROI is on social media I would simply respond with the following,

  • My main business has about 15,0000 listeners
  • The facebook page for it is composed of more than 5,000 listeners (customers)
  • That means about 1/3rd of my audience is using facebook and wants to talk to me there

So with that being the case what would the negative ROI if I were to ignore a means of communication that 1/3rd of my customers want me to use to communicate with them?   This is the reason to be using social media today, the incremental business is there but you won’t see it until you take the time to better serve your existing audience.

For those companies that say “our customers don’t use social media”, let me one more time today say BULLSHIT!  Here is an excerpt from an article that is like a year old already (a year is a decade online by the way)

Seventy-five percent of online Americans aged 18 to 24 years old belong to a social network; 57 percent of those aged 25 to 34; 30 percent of those aged 35 to 44; 19 percent of those aged 45 to 54; 10 percent of those aged 55 to 64 and just seven percent of those aged 65 and older.

Get that one in the primary spending demographics,57 percent of those aged 25 to 34; 30 percent of those aged 35 to 44.  Social Media is a genie that we can never put back in the bottle, it will take over everything from daily spending choices to corporate communications in time.  Those who embrace it now will prosper and those who ignore it risk ending up behind the biggest economic 8-Ball in history.

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