This is a bigger and tougher question than you probably realize. This is far more than a niche, target demographic or any other marketing speak type term someone with a degree in something they have never done might come up with.
It is in fact the core component that will get you pass the gut checks that will come as your business and or brand begins to grow. Who you serve is about more that who placed an order or joined your membership site yesterday. It is about who they are as people, why you give a shit about them in the first place and the things you need to do to ensure you always put them first.
Join me today as I tell you the story of a real entrepreneur who came to me for advice and what happened when I asked him this question and he honestly answered it for himself. I will then expand on this concept and tell you why it is the mot important question a person can ever ask and more importantly find the answer to.
Resources for Today’s Show