Five Minutes With Jack Ramblings Of An Insane Internet Marketer

July 11, 2010

Episode-6- Writing Killer Title and Description Tags

Filed under: Podcast — Tags: , , , , , — JackSpirko @ 4:25 pm

Talk to a new person to seach marketing and they may not even know what a title or description tag is, perfectly understandable.  Talk to a novice search marketer and they may have a rudimentary understanding of what these factors are, how to use them and how they effect things, fair enough.  The really shocking thing is how many really experienced and actually quite successful SEO’s out there do not really get how to use title and description tags properly.

There are some basic rules to title tags and description tags.  They are…

  • Use your primary key words and phrases ONE TIME in each
  • Limit your title tag to 60 characters
  • Limit your description tag to 160 characters
  • Make both tags unique on ever single page of your website
Many SEO’s are also aware there is more to the equation than that.  Your title and description tags show up on Google, Yahoo, Bing, etc in the SERPS (search engine results pages) so it is important that they follow the above rules, use key words and are unique, etc.  In other words a title tag that says “Home” is not going to get a lot of eyeballs even if the page does rank well if the searcher is after “green widgets”.
In this video I give you the X-Factor with these two tactics, the factor that most SEOs never even think about.
Resources for Today’s Episode
  • JB

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    Great information….I will be the first to say that I didn’t know any of this. Very interesting…I have a conceptual idea to exploit my passion…now just need to think about how to develop it. Also, I will keep watching to learn new and cool marketing techniques. Thanks Jack!

  • Like or Dislike: Thumb up 0 Thumb down 0

    Love your tips Jack.
    More informative than the Tim Ferris 4 Hour Work Week book, because you go into more detail.
    Funny looking at your old website from 1990s. I want to shoot that bird though.

  • chad E

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    This video and #5 are not in the Itunes podcast list. Thought you would want to know. Would love to have them for listening in the car after the TSP show is done.

    Thanks
    Chad

  • Britt

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    Hey jack episode 6 and 21 videos are not available.

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